Sr Manager, Demand Generation - US Based Remote at Anywhere Real Estate Inc. | USA

Anywhere Real Estate Inc.

Sr Manager, Demand Generation - US Based Remote

USA (Remote)

Salary Not AvailableSenior Level6+ years expFull time

Posted 3 months ago

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Job Summary

Own end-to-end demand generation strategy and execution across multi-channel owned properties to drive pipeline and revenue, with close Sales alignment and lifecycle optimization.

Own demand strategy, channel mix, and quarterly pipeline targets to drive revenue.
6–8+ years in demand generation with direct pipeline responsibility.
Lead cross-functional programs across Sales, Product, and Analytics with data-driven optimization.

Job Description

Responsibilities

Own the Demand Strategy & Planning
Build a strategy to leverage the organization’s existing client-facing channels to drive marketing qualified leads and conversions. Build a deep understanding of the services, messaging, and channels that perform best at different stages of the home buying and selling process.
Partner with the in-house creative team + Director of Brand & Digital Experience on campaign assets and messaging, providing strategic direction and driving iterative changes based on performance data and insights to continuously improve engagement and conversion.
Lead strategy and execution for marketing programs across Anywhere’s owned channels, providing leadership and vision to internal stakeholders across Sales, Product and Analytics to drive program expansion, optimize the full funnel and drive revenue growth. Maintain rigorous quality control by ensuring all campaigns meet brand standards, comply with regulatory requirements, and deliver consistent messaging and creative excellence across every channel
Lead the development and execution of a comprehensive, end-to-end customer journey strategy, ensuring seamless engagement and meaningful touchpoints across all stages of the entire lifecycle.
Own the demand strategy, owned channel mix, and quarterly pipeline targets with clear accountability for pipeline growth, lead quality, and conversion rates; develop integrated campaign plans aligned to sales programs to ensure measurable impact on revenue.
Define segmentation, ICPs, and value propositions with input from Sales and Product.
Run multi-channel programs through owned channels
Implement performance dashboards, multi-touch attribution, and cohort analysis.
Manage budgets, forecasts, and ROI; reallocate spend based on marginal returns.

Requirements

6–8+ years in demand generation/performance marketing with direct pipeline responsibility
Deep expertise in lifecycle marketing, funnel analytics, and attribution
Proven success partnering with Sales to define MQL/SQL and improve funnel performance
Strong analytical mindset with expertise in performance marketing and ROI measurement.
Experience in demand generation strategy and execution for B2B and/or D2C channels.
Ability to lead strategic initiatives and manage multiple priorities effectively in a fast-paced, matrixed environment.

Anywhere Real Estate Inc.

3.5 Glassdoor

Anywhere Real Estate Inc. (NYSE: HOUS) is moving the real estate industry to what's next. A leader of integrated residential real estate services, Anywhere includes franchise, brokerage, relocation, and title and settlement businesses, as well as mortgage and title insurance underwriter joint ventures, supporting approximately 1.2 million home transactions in 2022. The diverse Anywhere brand portfolio includes some of the most recognized names in real estate: Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, Coldwell Banker Commercial®, Corcoran®, ERA®, and Sotheby's International Realty®. Using innovative technology, data and marketing products, high-quality lead generation programs, and best-in-class learning and support services, Anywhere fuels the productivity of its approximately 190,300 independent sales agents in the U.S. and approximately 140,100 independent sales agents in 117 other countries and territories, helping them build stronger businesses and best serve today's consumers. Recognized for twelve consecutive years as one of the World's Most Ethical Companies, Anywhere has also been designated a Great Place to Work five years in a row, honored on the Forbes list of World's Best Employers three years in a row, named one of America's Most Innovative Companies 2023 by Fortune, and most recently, featured on the inaugural TIME World's Best Companies list.

Founded in 2006

Madison, New Jersey, USA

24K employees (696 in marketing)

www.anywhere.re

61% recommend to a friend

80% CEO approval