Sr Manager Dealership Marketing

USA (Hybrid)

$110K/yr – $130K/yrSenior Level6+ years expFull time

Posted 1 month ago

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Job Summary

Own dealership partnerships and regional activations to lift EV charging utilization, translating OEM programs into dealer enablement and measurable outcomes.

  • Own dealership activation programs with OEMs and regional markets to drive charging site utilization.
  • Build co-marketing and messaging with OEM marketing teams and Communications to align on campaigns.
  • Enable dealer sales teams with tools, campaigns, and performance tracking to prove impact.

Job Description

Responsibilities

  • Develop and execute dealership activation programs in partnership with OEMs.
  • Design co-marketing campaigns that drive new EV owners to IONNA charging locations.
  • Build and manage relationships with dealer networks and OEM marketing teams.
  • Enable dealership sales teams with tools and programs to promote charging behavior.
  • Coordinate local market activations tied to dealership regions and charging sites.
  • Partner with Communications on OEM messaging and alignment.
  • Track and report performance of dealership-driven programs tied to utilization metrics.

Requirements

  • Bachelor’s degree in Marketing, Business, or related field.
  • A minimum of 6 years experience in dealership marketing, OEM partnerships, or automotive marketing.
  • Demonstrable relationship management skills with OEMs and dealer networks.
  • Experience executing regional marketing programs and activations.
  • Ability to translate partnerships into measurable business outcomes.

Benefits

  • Comprehensive benefits package including health, dental, and vision insurance
  • 401(k) matching program
  • Professional development opportunities
  • Collaborative and innovative work environment
IONNA logo

IONNA

4.0 Glassdoor

Welcome to IONNA, where innovation meets the road in the electrifying world of electric vehicles. Comprising eight automotive powerhouses — BMW, General Motors, Honda, Hyundai, Kia, Mercedes-Benz, Stellantis, and Toyota — IONNA is at the forefront of revolutionizing EV charging in North America.Our mission is clear: make EV charging accessible, reliable, and incredibly convenient. As the driving force behind a high-powered charging network set to deploy a minimum of 30,000 chargers, IONNA is not just creating a network; we're crafting an experience. From strategic station locations to seamless, customer-centric solutions, we're transforming the entire EV journey.Embark on an electrifying career at IONNA, where innovation takes the driver's seat. As part of our passionate team, you'll pioneer groundbreaking solutions in the electric vehicle charging landscape. Join us in crafting a sustainable, zero-emission tomorrow by contributing your skills to a venture backed by automotive giants. Grow professionally in an industry set to reshape the automotive world. At IONNA, your career journey aligns with the future of mobility.

Founded in 2023
Durham, North Carolina, USA
77 employees (7 in marketing)
100% recommend to a friend

Traffic Signals

Monthly Visitors
20.7K
Traffic Source Mix
Search
42.5%
Direct
47.6%
Referral
4.7%
Social
3.7%
Paid
1.4%

Headcount Trend

Current headcount: ~77

Marketing Team

Marketing Team Size
2 (3% of company)

Funding

Last Raise
Corporate Round, 2 years ago

Funding History

  • Jul 2024
    Corporate Round

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