Sr. Manager, Customer Marketing

Chicago, IL (Hybrid)

$124K/yr – $173K/yrSenior Level5+ years expFull time

Posted 3 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own end-to-end Seasonal marketing initiatives from strategy to execution, partnering with Field Sales and cross-functional teams to commercialize new Seasonal products and drive ROI.

Lead cross-functional campaigns and timelines
Analyze data to optimize investments

Job Description

Responsibilities

Participate in the development, management, and implementation of Seasonal marketing strategies, plans, and programs for assigned campaigns, promotions, and innovation to support business growth.
Work closely with the Field Sales Team on selling each of the 4 seasons.
Lead major business change activities with a focus on commercializing new Seasonal products into the marketplace
Collaborate with and lead multiple internal cross-functional groups (e.g. Marketing, Manufacturing, Finance, R&D, Procurement, Packaging Engineering)
Develop and manage project timelines, success criteria, issues, risks, opportunities, and assumptions
Handle multiple initiatives simultaneously and work under pressure to meet deadlines
Investigate and problem-solve key concerns associated with product development and margin enhancement projects
Engage with Marketing to provide insight into the complexity and cost associated with early-stage initiatives
Manage customer marketing budgets and perform analysis to ensure investments provide acceptable ROI
Evaluate and recommend go/no-go action based on the viability of a strategic initiative

Requirements

Minimum Bachelor's degree, preferably in Business, Marketing, or related field
Minimum of 5 years of sales, marketing, or business experience preferably in the CPG industry.
Syndicated data experience (IRI, Nielsen, loyalty databases, customer specific, etc.) High competency in examining data, managing complex data sets and analytical problem-solving
Relevant project management or consulting work is preferred
Experience and skill presenting concepts to multiple audiences, including senior leadership
Willingness to travel as needed
High proficiency in MS Excel and Office Suite

Preferred

Functional SAP user is a plus

Benefits

At Ferrara, we're proud to support our employees with comprehensive benefits that enhance health, financial wellness, and include paid time off (PTO). Eligible employees may also receive an annual bonus based on company performance. Learn more about our benefits at https://flimp.live/Ferrara-Benefits-Resource-Center

Ferrara

For generations, Ferrara has created sugar confections that enable moments of sweetness, celebration, and connection for candy lovers. Today, Ferrara is the #1 sugar confectioner in the U.S. with global sales in more than 60 countries. Ferrara boasts a passionate team of over 9,400 employees around the world who deliver and create hundreds of iconic and beloved products. A career at Ferrara means you’re an integral member of a wider community. Ferrara Group is a part of a global family of distinct yet connected companies united by a passion for quality, innovation and delight.In the U.S., more than 91 million households annually enjoy our popular brands like NERDS®, Brach’s®, Jelly Belly®, SweeTARTS®, Laffy Taffy®, and Trolli®. In Brazil, Dori has become a household name with snacking products that include brands such as Dori, Gomets, Pettiz, and Yogurte 100. And, in France, Carambar & Co has earned generations of loyal customers through the timeless appeal of iconic candy and chocolate brands such as Carambar, Lutti, Krema, Poulain, Vichy and Terry’s. A privately held company, Ferrara Group is headquartered in Chicago, with a network of more than 30 locations in North America, South America, Europe, and Asia Pacific that includes manufacturing, distribution, sales, and R&D facilities.

Founded in 1908

Chicago, Illinois, USA

4.1K employees (113 in marketing)

www.ferrarausa.com