Sr. Manager, CRM & Client Development - Diesel NAM

New York City, NY (On-site)

$115K/yr – $120K/yrSenior Level5+ years expFull time

Posted 10 days ago

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Job Summary

Lead and own the North America CRM and clienteling program, driving a client-first culture, regional campaigns, and cross-functional initiatives that improve engagement, retention, and commercial performance.

  • Own regional CRM and clienteling strategy, including localization and lifecycle marketing.
  • Drive omnichannel campaign planning and performance through partnerships with Marketing and E‑commerce.
  • Analyze CRM and retail KPIs to translate insights into action and measurable results.

Job Description

Responsibilities

  • Clienteling Strategy and Culture
  • - Lead the implementation and localization of Diesel's Global CRM & Client Development Strategy across North America, ensuring alignment with global priorities while adapting to regional business needs.
  • - Champion a client-first culture across the retail network, embedding best-in-class clienteling behaviors that elevate both in-store and omnichannel customer experiences.
  • - Partner closely with Global CRM and Client Experience teams to identify and drive strategic opportunities, leverage customer insights, and continuously evolve CRM and clienteling initiatives.
  • - Act as the regional expert for client development, influencing business decisions through customer insights, market trends, and retail best practices.
  • - Foster collaboration across Retail, Marketing, E-commerce, Events, Merchandising, and Global teams to deliver consistent and elevated client experience.
  • Retail Enablement
  • - Maintain a strong in-store presence, spending 80% of time coaching, mentoring, and supporting Store Managers and Client Advisors while leading by example through direct client engagement.
  • - Train and inspire retail teams in clienteling with best practices, including outreach, appointment selling, relationship management, and long-term client retention.
  • - Identify and develop in-store Clienteling Ambassadors who champion best practices and drive adoption across the retail network.

Requirements

  • 5+ years of experience in CRM, Client Development, Clienteling, or Retail Leadership within premium or luxury retail environments.
  • Proven success designing and implementing clienteling strategies across multiple retail locations, delivering measurable improvements in client engagement and commercial performance.
  • Extensive experience building relationships with high-value clients and leading by example in a client-facing luxury environment.
  • Strong coaching and leadership skills with a demonstrated ability to influence, motivate, and develop retail teams to achieve clienteling and business objectives.
  • Deep understanding of client behavior, lifecycle marketing, omnichannel CRM, and luxury retail operations.
  • Highly analytical with the ability to interpret CRM and retail performance metrics, identify opportunities, and translate insights into strategic action plans.
  • Strong commercial acumen with experience driving client acquisition, retention, loyalty, and customer lifetime value.
  • Experience planning and executing client events, activations, and loyalty initiatives that deliver measurable business impact.
  • Excellent communication, presentation, negotiation, and stakeholder management skills with experience working across global and cross-functional teams.
  • Comfortable working in a fast-paced, multicultural organization while managing multiple priorities and competing deadlines.

Marketing Team

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