Sr. Manager, Content & Social Strategy at Love Wellness | USA | $100K/yr – $120K/yr

Sr. Manager, Content & Social Strategy

USA (Hybrid)

$100K/yr – $120K/yrSenior Level5+ years expFull time

Posted 3 months ago

The other 99% submit and hope. You're about to do something different.

Drive Love Wellness’ editorial and social content strategy to grow organic reach and revenue while aligning with the founder’s voice.

Own editorial direction across all channels to reflect the brand POV.
Must-have: 5+ years leading content at a consumer brand with measurable outcomes.
Collaborate with the founder on voice and content systems for scalable output.

Responsibilities

Own the editorial direction of Love Wellness across all owned channels — what we talk about, how we talk about it, and how that voice shows up consistently across platforms.
Develop and maintain the content framework that ladders every post back to the brand’s POV and our customer’s actual need states.
Own brand voice guardrails, including structure/function compliance for supplement claims and the copy formats the team writes against.
Lead and manage Love Wellness’ social media presence across core platforms including Instagram, TikTok, YouTube, and Pinterest, as well as emerging channels.
Develop and implement platform-native content strategies, recognizing that each channel requires a tailored approach to audiences, formats, and algorithms.
Collaborate with the creative and brand teams to plan and execute a unified social content calendar, ensuring coordinated movement across all channels.
Produce and publish high-quality, on-brand, and engaging content, including short-form video, graphics, captions, and posts driven by current trends.
Monitor trends, conversations, and cultural moments to keep Love Wellness relevant and responsive.
Manage community engagement across platforms, including comments and DMs, to foster authentic conversations and maintain an active brand presence.
Map founder content — Instagram, podcast, Substack, blog — into the Love Wellness editorial calendar where it serves the brand.

Requirements

5+ years of content/editorial leadership at a consumer brand (DTC, women’s health, beauty, wellness, or CPG preferred).
Located in the NYC area and able to come into our office in downtown Manhattan 3 days per week.
Proven success building content systems that drive measurable business outcomes, particularly revenue growth.
Deep fluency in platform-native content across Instagram, TikTok, YouTube, and Pinterest.
Strong editorial judgment; can instantly gauge brand fit.
Direct experience building content in regulated/compliance-sensitive categories (supplements, skincare, or health); familiarity with structure/function claims is a plus.
Comfort collaborating directly with a visible founder on brand voice; ability to quickly translate founder feedback into team direction.
Experience briefing and managing agencies, freelancers, and external partners.
AI-tooling native (Claude, ChatGPT, or equivalent) or willingness to master and teach tools within 30 days to boost team output and quality.
Comfortable appearing on camera and participating in social content when needed.

Preferred

Prior experience at a founder-led consumer brand where the founder and brand channels operate as an integrated content system.
Experience in women’s health or personal familiarity with the customer.
Experience in a retail-heavy business where organic content supports shelf presence (Target, Walmart, Ulta).