Responsibilities

• Develop and execute long-term brand strategies that strengthen the positioning and growth of Fandango and Rotten Tomatoes.
• Lead integrated marketing campaigns from strategic planning through execution, optimization, and post-campaign analysis.
• Drive end-to-end go-to-market strategies for seasonal initiatives, product launches, and key business priorities.
• Partner with Product, Creative, Media, Analytics, and business leadership to align stakeholders and deliver cohesive consumer experiences.
• Establish brand governance by developing messaging frameworks, positioning, creative standards, and brand toolkits that ensure consistency across channels.
• Leverage consumer insights, competitive intelligence, and campaign performance data to inform strategy, optimize marketing investments, and improve ROI.
• Strengthen product marketing capabilities by clearly communicating value propositions and differentiators for ticketing and streaming experiences.
• Develop executive presentations and strategic recommendations that influence business decisions and secure stakeholder alignment.
• Foster operational excellence by implementing repeatable planning processes, campaign measurement frameworks, and after-action reviews that drive continuous improvement.

Requirements

• 5+ years leading brand marketing for consumer-facing brands, ecommerce, consumer technology, or similar.
• Expertise leading integrated marketing campaigns from strategy through execution, measurement, and optimization.
• Exceptional stakeholder management with the ability to influence and align cross-functional partners and senior leaders.
• Strong understanding of the entertainment landscape, including streaming, theatrical, competitive dynamics, and evolving consumer behaviors.
• Outstanding executive communication and presentation skills, with the ability to synthesize complex ideas into compelling recommendations.
• Highly data-driven, using consumer insights and campaign performance to inform strategy and decision-making.
• Strong understanding of creative development processes, with the ability to partner effectively with creative teams to produce high-quality, on-brand work.

Preferred

• Experience with product marketing, entertainment or media brands, agency environments, brand transformation initiatives, and experiential marketing is highly desirable.
• Experience leading brand refreshes, repositioning initiatives, or brand transformation efforts are a plus