Sr Manager, Brand Creative - Portfolio Vehicles

El Segundo, CA (On-site)

$148K/yr – $186K/yrSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Drive creative leadership for Mattel's portfolio, shaping global brand systems and cross-functional creative excellence.

  • Own development of global campaigns and brand identity across multiple brands.
  • Must-have: 8-10+ years in creative leadership with branding and design
  • Standout: Cross-functional leadership and agency collaboration in a matrixed org

Job Description

Drive creative leadership for Mattel's portfolio, shaping global brand systems and cross-functional creative excellence.

  • Define and elevate the creative vision for this portfolio of vehicles brands, ensuring distinct equities, consistency across each brand, innovation, and cultural relevance.
  • Lead the development of global, idea-led campaigns and brand systems that drive engagement across audiences and business results.
  • Champion, design and develop cohesive visual identities, brand foundations, narratives and messaging for all brands
  • Partner cross-functionally with Marketing, Product Design, Packaging, Content, Digital, and Global teams to deliver best-in-class work.
  • Provide clear, actionable direction to internal teams and external agencies to produce high-impact creative.
  • Mentor, inspire and grow a multi-disciplinary team of designers, copywriters, and content creators.
  • Effectively and clearly present and advocate creative work to cross functional teams and senior leadership to ensure clarity and alignment.
  • Balance multiple high-profile initiatives, ensuring objectives are met and delivered on time and on budget without compromising creative excellence.

Requirements

  • 8-10+ years of experience in creative leadership roles (agency or in-house), with a strong foundation in branding, art direction and graphic design
  • Proven success building and evolving global consumer brands.
  • Demonstrated experience in digital, social, and content-driven ecosystems.
  • Bachelor’s degree in Design, Advertising, or related field (BFA preferred; advanced degree a plus).
  • Proficiency in Adobe Creative Suite and relevant creative production tools required.
  • A strategic, conceptual thinker who turns insights into powerful brand storytelling.
  • A hands-on creative leader with deep design sensibility and high craft standards.
  • A brand architect experienced in defining and scaling brand narratives and storytelling frameworks, and establishing clear messaging and tone of voice guidelines that drive consistency and impact across all touchpoints.
  • A culture-forward voice with strong awareness of trends across advertising, entertainment, gaming, retail, and social.
  • Experienced in building and evolving iconic consumer brands across multi-generational audiences—from kids to collectors.
  • A collaborative leader who thrives in a matrixed organization and builds strong cross-functional partnerships.
  • An agency-savvy creative with experience directing and partnering with external agencies and production partners.
  • A compelling communicator who can influence at all levels and inspire creative teams to do their best work

Benefits

  • Competitive total pay programs
  • Comprehensive benefits
  • Resources to help empower a culture where every employee can reach their full potential
Mattel logo

Mattel

La Mauritano-Tunisienne des Télécommunications est le premier opérateur mobile en Mauritanie.

Founded in 1999
Nouakchott, Nouakchott-Nord Region, MRT
318 employees (51 in marketing)

Headcount Trend

Current headcount: ~318

Marketing Team

Marketing Team Size
38 (12% of company)
Marketing Roles Posted (Last 30 Days)
21