Responsibilities

• Help own and execute high-impact link-building strategies while driving outreach, partnerships, and campaign quality. This role blends hands-on execution with strategic thinking, requiring day-to-day collaboration across departments to deliver consistent, high-quality results.
• Lead complex, high-priority link-building campaigns across: - Guest posting - Niche edits - Local sponsorships - Digital PR - Citations - Authority link acquisition
• Develop and execute a monthly landing page and anchor text strategy to: - Align link acquisition with priority pages across client sites - Ensure a natural, diverse anchor text distribution - Support keyword ranking goals without over-optimization - Continuously refine targeting based on performance data and SERP movement - Balance link velocity and page-level authority growth
• Conduct competitor backlink analysis to: - Identify strategic opportunities - Inform campaign direction - Maintain competitive positioning
• Ensure all placements meet established quality standards
• Build and maintain relationships with: - Publishers - Site owners - Journalists
• Develop outreach messaging that drives responses and engagement
• Cultivate long-term partnerships to generate consistent link opportunities
• Review campaigns to ensure quality, consistency, and performance
• Collaborate cross-functionally with: - Content team - SEO team - Account team
• Align link-building efforts with broader marketing and client strategies

Requirements

• 3+ years of SEO experience with a strong focus on link building and off-site strategy
• Demonstrated experience running outreach campaigns at scale
• Solid understanding of backlink quality, anchor strategy, and Google's ranking factors
• Proficiency with Ahrefs, SEMrush, Screaming Frog, GA4, and Google Search Console
• Strong written communication skills, particularly in outreach and relationship building
• Highly organized with the ability to manage multiple campaigns simultaneously

Preferred

• Agency experience preferred

Benefits

• Fully remote position
• Unlimited PTO
• Quarterly training stipend for Professional Development
• $100 Wellness Reimbursement Program
• 401(k) with 3% Employer match (Safe Harbor)
• 100% Health Insurance (including fully employer-funded coverage)
• Opportunity to grow into a Manager role