Responsibilities - Define and implement world class education, engagement and retention campaigns for LinkedIn Ads customers, leveraging multiple digital channels - Design trigger-based campaigns that provide the right insights and recommendations to LinkedIn Ads customers at the right times, all at scale - Partner with Sales and Sales Operations teams to align Marketing campaigns and messaging with Sales outreach to existing customers, including developing shared metrics and outcomes - Develop and implement campaign strategy (objective, audience, message, channel etc.), including defining targeting, building campaign assets, and working with LinkedIn’s Marketing Operations team to launch in one or more channels. - Measure and optimize Lifecycle Marketing impact by defining the KPIs, setting goals, and analyzing performance, in alignment with Sales team’s objectives - Communicate program strategy and ongoing performance to Marketing and Sales stakeholders