Responsibilities

• Lead the design, execution, and measurement of advertising campaigns across all media channels, ensuring alignment with organizational objectives and delivering insights and strategic recommendations to senior leadership.
• Design and execute guest or consumer research to support key initiatives.
• Serve as the primary contact for internal partners and identify the appropriate research method, data source and vendor/supplier to execute work.

Requirements

• 8+ years of consumer insights or market research inclusive of advertising measurement or marketing analytics.
• Experience working with marketing measurement solutions that include, but not limited to: campaign tracking, creative testing and development, brand lift studies, and experiential measurement; marketing mix modeling and multi-touch attribution modeling.
• Ability to craft a compelling narrative around data and insights that makes them accessible and persuasive to senior leadership, stakeholders, or cross-functional partners.
• Evaluating potential risks based on data-driven insights and developing strategies to mitigate those risks.
• Ability to identify underlying causes of business problems through data and research rather than just surface-level symptoms.
• Ability to define and track Key Performance Indicators (KPIs) to measure business performance and ensure alignment with strategic goals.
• Synthesize data from multiple sources (e.g., Nielsen, MRI, SNL Kagan, and internal sources) into clear, compelling narratives
• Strong foundational knowledge of qualitative and quantitative research methods and tools, including the ability to diagnose data irregularities.
• Capable of managing multiple projects simultaneously.
• Ability to manage external vendors, including market research firms and data providers, ensuring quality and timeliness of projects.

Benefits

• Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves.
• Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation.
• Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits.