Drive consumer insights across Target on enterprise-scale campaigns and research, partnering with vendors and guiding senior leaders with data-driven recommendations.

• Own the design, execution, and measurement of advertising campaigns across all media channels.
• Serve as the primary contact for internal partners, selecting research methods, data sources, and vendors.
• Translate multi-source data (e.g., Nielsen, MRI, SNL Kagan, internal) into clear narratives for leadership.

Responsibilities

• As a Senior Insights Manager, Marketing Insights, you have responsibility for building Enterprise-wide empathy and understanding of consumers based upon important demographics, behaviors, needs, and attitudes.
• You will be responsible for designing and executing guest or consumer research to support key initiatives.
• You will be the primary contact for internal partners and will identify the appropriate research method, data source and vendor/supplier to execute work.
• Lead the design, execution, and measurement of advertising campaigns across all media channels, ensuring alignment with organizational objectives and delivering insights and strategic recommendations to senior leadership.

Requirements

• 8+ years of consumer insights or market research inclusive of advertising measurement or marketing analytics.
• Experience working with marketing measurement solutions that include, but not limited to: campaign tracking, creative testing and development, brand lift studies, and experiential measurement; marketing mix modeling and multi-touch attribution modeling.
• Ability to craft a compelling narrative around data and insights that makes them accessible and persuasive to senior leadership, stakeholders, or cross-functional partners.
• Evaluating potential risks based on data-driven insights and developing strategies to mitigate those risks.
• Ability to identify underlying causes of business problems through data and research rather than just surface-level symptoms.
• Ability to define and track Key Performance Indicators (KPIs) to measure business performance and ensure alignment with strategic goals.
• Synthesize data from multiple sources (e.g., Nielsen, MRI, SNL Kagan, and internal sources) into clear, compelling narratives
• Strong foundational knowledge of qualitative and quantitative research methods and tools, including the ability to diagnose data irregularities.
• Capable of managing multiple projects simultaneously.
• Ability to manage external vendors, including market research firms and data providers, ensuring quality and timeliness of projects.

Benefits

• comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves.
• Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation.