Responsibilities

• Drive real impact across two dynamic brands at Performance Beauty Group by aligning strategic and creative vision to accelerate rapid business growth
• Build and scale influencer and PR programs with measurable results
• Work at the intersection of influencer partnerships, brand innovation, and media strategy
• Collaborate with cross-functional teams on influencer and PR initiatives
• Manage omni-channel influencer and PR campaigns from strategy through execution
• Manage PR agency relationships and drive proactive results
• Develop strong relationships with influencers, agencies, and brand partners (relationship-building and negotiation)
• Provide performance analytics and optimize ROI through reporting and insights
• Proficiency in media pitch and narrative development, event/activation planning, and editorial outreach
• Maintain in-office presence in Frisco, Texas on Tue-Thu

Requirements

• 5+ years of experience in influencer performance marketing, preferably with beauty brands
• Proven track record managing omni-channel influencer and PR campaigns from strategy through execution
• Experience navigating platforms like LTK, ShopMy, TikTok, and other creator platforms for maximum partnership impact
• Demonstrated success in managing PR agency relationships and driving proactive results (PR agency management is critical)
• Advanced relationship-building and negotiation skills with influencers, agencies, and brand partners
• Strong analytical mindset with experience reporting performance metrics and optimizing for ROI
• Experience with influencer and affiliate tools such as Tribe, Creator IQ, GRIN, LTK, ShopMy, Shopify Collabs
• Team leadership experience and strong cross-functional communication abilities
• Proficiency in media pitch and narrative development, event/activation planning, and editorial outreach
• In-office presence required in Frisco, Texas Tuesday - Thursday