Responsibilities

• Drive real impact across two dynamic brands at Performance Beauty Group by shaping influencer marketing and PR strategies.
• Build and scale influencer and PR programs with measurable results.
• Lead influencer performance marketing and PR campaigns from strategy through execution.
• Manage omni-channel influencer and PR campaigns from strategy through execution.
• Navigate platforms like LTK, ShopMy, TikTok, and other creator platforms for maximum partnership impact.
• Manage PR agency relationships and drive proactive results.
• Build advanced relationships with influencers, agencies, and brand partners.
• Report performance metrics and optimize for ROI.
• Lead team and coordinate cross-functional communication.
• Perform media pitch and narrative development, event/activation planning, and editorial outreach.

Requirements

• 5+ years of experience in influencer performance marketing, preferably with beauty brands
• Proven track record managing omni-channel influencer and PR campaigns from strategy through execution
• Experience navigating platforms like LTK, ShopMy, TikTok, and other creator platforms for maximum partnership impact
• Demonstrated success in managing PR agency relationships and driving proactive results (PR agency management is critical)
• Advanced relationship-building and negotiation skills with influencers, agencies, and brand partners
• Strong analytical mindset with experience reporting performance metrics and optimizing for ROI
• Experience with influencer and affiliate tools such as Tribe, Creator IQ, GRIN, LTK, ShopMy, Shopify Collabs
• Team leadership experience and strong cross-functional communication abilities
• Proficiency in media pitch and narrative development, event/activation planning, and editorial outreach
• In-office presence required in Frisco, Texas Tuesday - Thursday

Preferred

• Preferably with beauty brands