Responsibilities

• Build and run expansion campaigns targeting existing accounts — email, in-product messaging, events, ABM plays
• Partner with Customer Success and Sales to identify upsell triggers (usage patterns, containment wins, renewal timing, new attack surface exposure) and turn them into repeatable programs
• Work with sales leaders and field marketing teams to design and execute upsell sales plays — arming reps with the right timing, messaging, and offers to expand accounts
• Partner with Product Marketing to package and position new modules (cloud, endpoint, container segmentation) for the installed base
• Own the metrics: expansion pipeline, upsell conversion rate, net revenue retention contribution
• Test messaging and offers relentlessly — this is a role for someone who likes running experiments, not just executing a plan

Requirements

• 4+ years in growth, lifecycle, or expansion/customer marketing — SaaS or cybersecurity experience strongly preferred
• Working knowledge of breach containment and segmentation concepts (Zero Trust, ransomware containment, lateral movement, attack surface) — fluent enough to translate technical value into a business case
• Comfortable with data: you can pull your own reports, read a funnel, and know what’s a trend versus a pattern that we need to build on
• Experience running sales plays in partnership with field marketing and sales leadership
• Bias toward action based on data, rather than vanity metrics