Responsibilities

• Build and execute an ABM strategy targeting key verticals — stadiums, entertainment venues, corporate campuses, festivals, and grant-funded programs
• Drive inbound lead flow through SEO, gated content, webinars, and targeted campaigns
• Evaluate and deploy paid advertising selectively where it accelerates ABM efforts
• Own the content marketing calendar — blogs, case studies, gated assets, nurture sequences, and sales collateral
• Produce and manage 3 campaigns per quarter designed to attract and convert target accounts
• Develop gated content (guides, reports, playbooks) that drives inbound leads from our core verticals
• Build Bold Reuse's thought leadership presence — positioning our leadership as credible voices in sustainability, circular economy, and venue operations
• Identify and prioritize the right conferences, trade shows, and speaking opportunities for Bold Reuse
• Orchestrate our presence end-to-end — from submission and logistics to pre/post outreach and pipeline conversion, leveraging marketing coordinator support
• Build pre-event and post-event campaign sequences so every event dollar works harder
• Coordinate with marcomms and HubSpot contractor to deliver campaigns on time and on brand
• Track and report on marketing-sourced pipeline, content performance, and MQL → SQL conversion
• Bring a clear point of view on what to prioritize, what to cut, and what's working

Requirements

• Have 7–10+ years of B2B marketing experience, including time in a senior or director-level role
• Have built and run ABM programs — you know how to identify target accounts and orchestrate multi-touch campaigns around them
• Have produced webinar programs at scale and know what it takes to drive registrations, attendance, and conversion
• Are fluent in HubSpot and understand the full demand gen stack
• Have a track record of building thought leadership that actually moves markets, not just gets views
• Know how to evaluate conferences strategically — not just attend, but win from them
• Can write and brief well, direct contractors effectively, and operate without a lot of hand-holding
• Care about sustainability or mission-driven work — bonus if you've worked in circular economy, foodservice, events, or municipal/institutional sectors