Responsibilities

• As a Sr Growth Marketing Manager, you’ll be responsible for messaging, positioning, and materials to support both consumer and B2B audiences for your clients.
• You will use data and insights to provide strategic recommendations to optimize and improve program performance and help retain and grow our client partnerships.
• You lead with a consumer-first mindset, building marketing strategies that drive acquisition, engagement, and long-term loyalty across the full customer life cycle.
• You know how to translate business goals into clear, compelling positioning, messaging, and storytelling that resonates with real people - not just stakeholders.
• You act as a strategic partner and subject matter expert for your accounts - turning business objectives into effective marketing strategies, creative direction, and campaign briefs that drive results.
• You confidently bring go-to-market strategies to life, using proven tools and frameworks while adapting approaches to meet unique audience needs, timelines, and channels.
• You develop and execute data-driven, omnichannel marketing strategies that connect digital, retail, and partner experiences into a seamless customer journey.
• You use insights, testing, and performance data to continuously optimize campaigns, improving conversion, engagement, and lifetime value.
• You ensure every touchpoint - consumer-facing or partner-facing - meets a high bar for quality, compliance, and brand integrity, with clarity and consistency at every step.
• You can translate complex marketing performance into clear, compelling narratives, helping teams and clients understand the “why” behind the results.

Requirements

• Bachelor’s degree in marketing, Product Management, Business Administration or another related field.
• A minimum of 8 years’ relevant experience in marketing with strong focus in digital marketing, ecommerce, consumer marketing, B2B marketing, marketing research, and analytics.
• A minimum of 5 years of consumer marketing experience, including product positioning, promotions, and multi-channel campaigns, with a proven track record of partnering with clients and cross-functional teams to drive results and maximize return through effective marketing strategy and execution.
• Direct experience with developing, executing and measuring successful B2C and B2B marketing strategies, plans and campaigns.

Preferred

• 10+ years’ relevant experience in marketing with strong focus in digital marketing, ecommerce, consumer marketing, B2B marketing, marketing research and analytics.
• 4+ years’ product marketing experience including brand, product positioning, promotions, campaigns, communications, market research, sales and distribution support.
• Proven experience in customer, client and market research.
• Excellent communication skills (both written and verbal).
• Self-starter with a strong sense of urgency and accountability.