Responsibilities

• Website Optimization: You own the Truework marketing site as a growth surface. You'll partner with Web Engineering and Design to run a continuous experimentation program, testing messaging, CTAs, page structure, and signup flows to drive measurable improvements in website conversion.
• Lifecycle Marketing: You’ll design and scale the full post-lead journey: from first-touch nurture through activation, feature adoption, and long-term retention. This means owning email and in-product messaging strategy, building behavioral segmentation, and creating automated programs that turn signups into active, paying customers.
• Self-Serve Experience Partnership: You’ll be the marketing half of a tight partnership with Product and Design, co-owning the self-serve onboarding and activation experience. Together you’ll close the gap between "signed up" and "got value."
• SEO & AEO Strategy: You’ll own the strategy and roadmap for organic search and answer engine optimization: identifying content and technical opportunities, prioritizing based on impact, and coordinating execution through contractor resources. Deep SEO execution expertise is a plus, not a requirement (we have deep SEO expertise on the Checkr team who can help advise on this program).
• Cross-functional Collaboration: You will partner day-to-day with: - Product & Design: co-owning the self-serve UX and onboarding experience - PMM: aligning on messaging, positioning, and ICP targeting - Performance Marketing: sharing funnel data, coordinating on conversion - Web Engineering: shipping website experiences and experiments

Requirements

• 6+ years in growth or lifecycle marketing, ideally in B2B SaaS with a PLG or self-serve motion.
• Hands-on experience owning website CRO. You've run A/B tests, dug into session data, and shipped changes that moved conversion metrics.
• Strong lifecycle marketing fundamentals: behavioral segmentation, triggered campaigns, multi-channel journeys (email + in-product), and a track record of improving activation or retention.
• Experience working directly with Product and Engineering on PLG strategy and end to end user experience
• Data-driven decision-making with proficiency in analytics tools (Google Analytics and Omni, Looker, or similar); ability to build your own dashboards and answer your own questions. Experience with SQL is a plus.
• High agency: you identify what needs to be done, figure out how to do it, and get it done

Preferred

• Deep SEO execution expertise is a plus, not a requirement

Benefits

• A fast-paced and collaborative environment
• Learning and development allowance
• Competitive cash and equity compensation, and opportunity for advancement
• 100% medical, dental, and vision coverage
• Up to $25K reimbursement for fertility, adoption, and parental planning services
• Flexible PTO policy
• Monthly wellness stipend