Responsibilities

• Own the end-to-end event and webinar demand generation strategy, including event mix, audience segmentation, tiering, and investment priorities across NAMER, APJ, and EMEA
• Collaborate with Ops and maintain pipeline-influencing workflows, including lead capture standards, event registrant data hygiene, speed-to-lead expectations, and closed-loop reporting
• Support SLAs and success metrics in partnership with Sales, SDRs, and Marketing Operations
• Establish forecasting models and pipeline expectations for events and webinars, including influenced and attributed revenue
• Develop and evolve webinar and event program frameworks, playbooks, including cadence, formats, and lifecycle stages
• Act as the primary liaison between Twilio.org and core Twilio teams (.Com Events, PMM, Demand Gen, Sales, SDRs, Product) for all event and webinar initiatives
• Establish governance models and operating rhythms to ensure clarity of ownership, expectations, and execution across teams
• Lead sales enablement for events and webinars, including talk tracks, FAQs, briefing materials, follow-up frameworks, and feedback loops
• Repair and maintain sales trust and adoption of event-led programs through clear communication, consistent processes, and measurable outcomes
• Drive event strategy for NAMER, APJ, and EMEA teams, including program mix, calendar planning, audience targeting, and goal forecasting
• Lead execution of hosted and sponsored events (both in-person and virtual) - managing logistics, budgets, vendors, and onsite operations
• Lead annual and multi-quarter event and webinar planning, including the development of a forward-looking strategy and execution roadmap (e.g., 2026 planning)
• Develop internal playbooks and best practices for all categories of events, both first party and third party.
• Build and manage an annual calendar and system for core information (e.g., event brief, dates, location, goals, speakers) for all events.
• Create content, landing pages, follow up nurtures and sales enablement for all webinars, roundtables, and custom experiences.
• Partner with Sales to plan and deliver events that deep relationships and support revenue goals.
• Support the .ORG large-brand initiatives for Twilio’s annual user conference “SIGNAL”
• Own the measurement framework for event and webinar performance, including dashboards, reporting cadences, funnel metrics, and ROI analysis, in close partnership with Marketing Operations and Analytics teams
• Oversee the full event strategy, from pre to post event lead nurtures.