Responsibilities

• Strategy Development: Owns the development and execution of complex programmatic advertising strategies to achieve the campaign objectives and identify and recommend growth solutions.
• Campaign Management: Create and manage complex campaigns, including ad creative, targeting, bidding, active budget pacing, and optimization.
• Data Analysis: Analyze campaign performance data, providing more advanced data analysis, including creating custom reports, identifying new trends, uncovering deeper insights, and making data-driven optimizations to improve performance.
• Reporting: Provide best-in-class reports on campaign performance and present insights and recommendations to clients or internal stakeholders.
• Relationship Management: Manage relationships with clients and partners and work collaboratively with cross-functional teams such as sales, creative, and product teams. Partnering to improve brand experience and business results and ensuring needs are being met.
• Developing overall advertising strategy: Works with cross-functional teams to develop a comprehensive advertising strategy that aligns with business goals and drives overall revenue growth.
• Possesses deep knowledge of customers’ vision, products, objectives and masters integrated brand and media planning across all display advertising products.
• Training and Mentoring: May be responsible for training and mentoring junior team members
• Understands and executes against important business drivers for all supported brands.
• Exhibits expertise in using, managing and optimizing all supported display advertising products, and proprietary tools to grow brand awareness, drive traffic and increase sales.

Requirements

• Lead with consultative approach to grow existing and new businesses.
• Demonstrated experience leading client relationships
• Have a strong background in advertising and media planning
• Digital marketing, search engine marketing, programmatic advertising, and social media experience
• Excellent written, oral and interpersonal communication skills
• Proficiency with Amazon tools, including the Amazon Advertising suite of solutions.
• Proficiency in Microsoft Office Suite, specifically Microsoft Excel and PowerPoint
• Ability to analyze large data sets and identify trends to inform the business
• Strategic Thinker
• Post-secondary education or equivalent experience

Preferred

• Utilization of Trade Desk, Facebook Ads, Google Display Network or other demand side platform highly preferred

Benefits

• Medical
• Dental
• Vision
• Bonus
• PTO
• 401K