Responsibilities

• Define and lead scalable growth strategies and systems across acquisition, conversion, and retention
• Coordinate with teams to execute marketing campaigns and product-led growth initiatives across on-site and off-site experiences
• Conduct data analysis to understand user behavior, cohort performance, and market trends
• Drive acquisition and retention of high-intent users across on-site experiences, owned channels (registration, newsletters, app), and paid media
• Identify and test growth levers, analyze results, and scale successful initiatives
• Partner with product, engineering, and editorial teams to optimize registration flows, reg walls, on-site acquisition modules, and other conversion experiences
• Partner closely with editorial and audience teams to align growth systems with newsroom priorities
• Shape and own the lifecycle and retention strategies that increase return frequency, engagement depth, and recurring donor conversion
• Improve our capabilities and operational processes to enable faster growth and ensure quality of our user experience and system
• Apply financial acumen; able to align strategy and initiatives to business outcomes

Requirements

• 10+ years of experience leading subscription or donations revenue growth, including ownership of revenue strategy and/or P&L performance in a fast-growing consumer business
• Direct experience building, scaling, or operating a reader-revenue or donations business within a media or mission-driven organization
• Demonstrated expertise in the dynamics of digital subscription or recurring B2C revenue
• Experience with donor tools and systems, lifecycle stewardship, and retention tactics that drive recurring contributions
• Strong knowledge of digital marketing channels and strategies
• Proficiency in data analysis and performance metrics
• Excellent project management skills and ability to lead cross-functional teams
• Experience with A/B testing, funnel optimization, and user engagement strategies
• Strong decision-making skills based on data-driven insights
• The ability to communicate clearly and regularly with teams, stakeholders, and executives to align on progress, challenges, and opportunities

Benefits

• Competitive medical, dental and vision coverage
• Retirement benefits
• Company paid life insurance
• Paid vacation and sick days
• Paid parental leave for any new parent
• Mental well-being resources