Sr. Director, Product Marketing

USA (On-site)

$176K/yr – $250K/yrSenior Level10+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the technical narrative and GTM readiness for Yubico's IAM and hardware/software products, turning deep technical concepts into scalable collateral and enabling field teams.

  • Define and maintain the technical messaging frameworks
  • Develop reference architectures and PoC guides for field enablement
  • Support global SEs and sales with robust demos and collateral

Job Description

Responsibilities

  • Evolve the Technical Narrative: Define, build, and maintain the technical messaging and positioning frameworks for Yubico's digital identity platform. Connect our capabilities directly to enterprise frameworks like Zero Trust, Post-Quantum transition roadmaps, and secure AI-agent identity infrastructure.
  • Machine-Readable Content Architecture: Author highly structured, factual, and high-information-gain technical collateral (such as reference architectures, integration guides, and specification matrices) optimized for retrieval-augmented generation (RAG) and LLM-driven vendor evaluations.
  • Drive Strategic Launch Momentum: Lead technical GTM strategies for new hardware, firmware, and SaaS product rollouts. Ensure global sales readiness, partner enablement, and external technical authority at launch.
  • Enable the Technical Field: Develop robust technical pitch decks, reference implementations, interactive demos, and proof-of-concept (PoC) guides to equip our global Solutions Engineers (SEs) and Sales team to tackle complex, low-level technical inquiries.
  • Deep-Tech Competitive Intelligence: Conduct hands-on teardowns and protocol-level analyses of competitor software-only and physical MFA offerings to arm field teams with actionable, highly credible competitive battlecards.
  • Community & Ecosystem Evangelism: Act as a technical security spokesperson at premier industry events (such as RSA, Black Hat, and Identiverse), deliver technical webinars, and actively engage with developer and security engineering forums.

Requirements

  • Cybersecurity Domain Fluency: 10+ years of experience in Product Marketing, Technical Writing, Developer Relations, or Solutions Engineering specifically within Identity and Access Management (IAM), Cryptography, or Cloud Infrastructure Security.
  • Protocol-Level Knowledge: Foundational technical understanding of modern identity and cryptographic frameworks, including FIDO2/WebAuthn, PKI, OAuth 2.0, OIDC, SAML, and directory services (such as Entra ID or Active Directory).
  • Generative Search & RAG Savvy: A strategic understanding of how Large Language Models (LLMs), vector databases, and Retrieval-Augmented Generation (RAG) systems crawl, parse, and recommend technical enterprise software and hardware.
  • Exceptional Technical Communication: Proven ability to move seamlessly between presenting low-level cryptographic mechanics to security researchers and discussing business risk mitigation with enterprise CISOs.
  • Education: Bachelor’s degree in Computer Science, Cybersecurity, Computer Engineering, or equivalent practical technical experience.

Benefits

  • Health coverage. We’ve got you covered with top of the line health plans, including dental and vision. We pay 100% of your premium and 85% for your family.
  • Retirement plan. Our retirement plan includes a 401K dollar per dollar match up to 6% with a cap of $6K/year. Immediate vesting.
  • Wellness reimbursement. We offer $1,200.00 in wellness earnings (prorated based on start date) that you can use on your gym membership, a massage, or your favorite online fitness classes. This is a taxable benefit if you choose to participate.
  • Learning and development. We encourage your professional growth and offer a yearly development stipend of $3,000 and mentorship program.
  • Time off. We offer a total of 15 vacation days plus 10 holidays, and 7 sick days a year.
  • Paid parental leave. We love welcoming new family members to our YubiTeam! All parents receive 8 weeks of paid leave. Birthing parents receive an additional 8 weeks of paid leave (16 weeks total).
  • Commuter Benefits. If you need to commute to the office, we offer commuter benefits.
  • Strong mission & company values. We’re a global team on a global mission to make the internet more secure for everyone. We believe that every person’s work matters. That you should always be nice, stay humble, and have fun, and never take yourself too seriously.
Yubico logo

Yubico

Yubico (Nasdaq Stockholm: YUBICO), the inventor of the YubiKey, offers the gold standard for phishing-resistant multi-factor authentication (MFA), stopping account takeovers in their tracks and making secure login easy and available for everyone. Since the company was founded in 2007, it has been a leader in setting global standards for secure access to computers, mobile devices, servers, browsers, and internet accounts. Yubico is a creator and core contributor to the FIDO2, WebAuthn, and FIDO Universal 2nd Factor (U2F) open authentication standards, and is a pioneer in delivering hardware-based passwordless authentication using the highest assurance passkeys to customers in 160+ countries. Yubico’s solutions enable passwordless logins using the most secure form of passkey technology. YubiKeys work out-of-the-box across hundreds of consumer and enterprise applications and services, delivering strong security with a fast and easy experience.As part of its mission to make the internet more secure for everyone, Yubico donates YubiKeys to organizations helping at-risk individuals through the philanthropic initiative, Secure it Forward. The company is headquartered in Stockholm and Santa Clara, CA. For more information on Yubico, visit us at www.yubico.com.

Founded in 2007
Stockholm, Stockholm County, Sweden
598 employees (57 in marketing)

Traffic Signals

Monthly Visitors
708.5K
Monthly Google Ads Budget
$57.4K
Traffic Source Mix
Search
47.8%
Direct
43.2%
Referral
6%
Social
1.9%
Paid
0.9%

Headcount Trend

Current headcount: ~599

Marketing Team

Marketing Team Size
43 (7% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$292.2M
Last Raise
$204.3M
Post IPO Equity, 2 years ago

Funding History

  • Oct 2023
    Post IPO Equity • $204.3M
  • Jul 2020
    Series Unknown • $32.9M
  • Aug 2019
    Series Unknown • $25M

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