Sr. Director, Product Marketing - Cresta Agents at Cresta | San Francisco, CA | $220K/yr – $260K/yr

Cresta

Sr. Director, Product Marketing - Cresta Agents

San Francisco, CA (Remote)

$220K/yr – $260K/yrSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Drive GTM and messaging for Cresta’s AI Agent portfolio to accelerate adoption and pipeline.

Own segmentation, positioning, and collateral for product and platform levels
Must-have: 8–12+ years in enterprise SaaS or AI product marketing
Standout: Cross-functional leadership across sales, marketing, and product to align GTM and launch strategy

Job Description

Responsibilities

Own segmentation, positioning, and messaging for Cresta AI Agent and Agentic Assist, translating into sales/marketing collateral that differentiates at product and platform levels.
Partner across Product, Sales, Customer Success, and Marketing to define and execute go-to-market strategies driving growth for Cresta's AI solutions.
Lead end-to-end launches for new AI Agent capabilities, developing enablement to support cross-functional teams.
Use data-driven analysis to understand where we win/lose opportunities and influence roadmap priorities and growth strategy.
Conduct ongoing market research and competitive analysis to shape Cresta’s category narrative in agentic AI.
Collaborate with marketing to develop thought leadership and high-impact campaigns that build pipeline and leadership in AI Agents.
Advise executive leadership on market dynamics, positioning, and long-term platform strategy across Cresta Agents.
Act as a cross-functional leader connecting sales, marketing, product, and partnerships for tight GTM alignment.

Requirements

8–12+ years of product marketing experience, ideally in Enterprise SaaS or AI
Experience leading GTM strategy for complex, technical platforms
Proven track record influencing executive stakeholders
Strong analytical skills and ability to translate data into strategic direction
Excellent communication skills and comfort presenting at the executive level
Strong understanding of large language models and enterprise AI deployment
Experience building and scaling product marketing teams

Preferred

Experience in contact center, customer experience, or enterprise automation categories
Experience marketing AI Agent or agentic AI systems

Benefits

We offer a comprehensive and people-first benefits package to support you at work and in life:
Comprehensive medical, dental, and vision coverage with plans to fit you and your family
Flexible PTO to take the time you need, when you need it
Paid parental leave for all new parents welcoming a new child
Retirement savings plan to help you plan for the future
Remote work setup budget to help you create a productive home office
Monthly wellness and communication stipend to keep you connected and balanced
In-office meal program and commuter benefits provided for onsite employees

Cresta

4.2 Glassdoor

Cresta combines the best of human and AI intelligence, transforming conversations and workflows at every level of the contact center. We help companies like Carmax, Hilton, and Cox Communications save time and money, differentiate the customer experience, and accelerate revenue growth.

Founded in 2017

Sunnyvale, California, USA

529 employees (56 in marketing)

www.cresta.com

100% recommend to a friend

100% CEO approval