Responsibilities

• Own the end‑to‑end GTM strategy for key product lines (Service, Projects, AI) and major releases — from market assessment to launch and lifecycle growth.
• Develop and maintain segment‑ and vertical‑specific GTM playbooks (ICP, personas, use cases, messaging, channels, and sales motions).
• Partner with Product and CMO on annual and quarterly GTM planning: prioritization of launches, themes, and campaigns that ladder into revenue targets.
• Turn platform roadmap into a cohesive story (themes, value pillars, release narratives) instead of isolated feature drops.
• Lead positioning and messaging for the BuildOps platform, product lines, and key features — with a sharp focus on vertical AI differentiation and business outcomes.
• Craft narratives that are technical enough for operators and IT, but accessible to finance and owners; test and refine through customer, prospect, and partner feedback.
• Ensure a consistent story across surfaces (website, sales decks, emails, in‑app messaging, events, PR, and partners).
• Own the competitive positioning and 'why we win' story vs. horizontal platforms and legacy point solutions.
• Build and run a standard GTM launch process (tiering, requirements, checklists, timelines) that Product and GTM teams can rely on.
• For each launch, own: launch brief, messaging, enablement, customer comms, and measurement plan (adoption, revenue, and pipeline impact).

Requirements

• 12-15+ years in B2B SaaS product marketing
• 5-7+ years leading/mentoring PMM teams
• Proven success in vertical SaaS, industry-specific platforms, or complex operational software
• Experience with construction, field service, or similar operational industries is a plus
• Demonstrated track record of owning GTM strategy and major product launches that translated into measurable revenue, adoption, and pipeline
• Experience building or significantly scaling a product marketing function (process, org design, tooling, and cross-functional ways of working)
• Strong familiarity with AI-powered products and comfort translating AI features into business outcomes for non-technical audiences
• Strategic and hands-on: able to define GTM strategy and personally drive messaging, content, and enablement when needed
• Exceptional positioning and storytelling skills
• Strong GTM operator: disciplined about launch tiering, checklists, enablement, and measurement

Preferred

• Experience in vertical AI or with AI-native GTM motions (e.g., AI agents, copilots, automation workflows)
• Background in pricing & packaging, especially for modular platforms with multiple product lines
• Experience in category creation or re-positioning (e.g., moving from “vertical SaaS” to “vertical AI platform”)

Benefits

• Generous equity grant
• A comprehensive benefits package
• Flexible PTO and hybrid work schedules
• One-time work-from-home allowance
• Hubs in Los Angeles, San Francisco, Toronto, and Raleigh with hybrid work schedules and lunch provided for in-office days
• Company events and team-building activities, both in-person and virtual
• Fast-paced, collaborative, and dynamic work environment
• Opportunities for growth and career advancement
• Chance to work with cutting-edge technology and innovative solutions
• The chance to get in on the ground floor and build something truly groundbreaking for ourselves and our amazing customers