Sr. Director Omnichannel eCommerce & Marketplace at Whataburger | San Antonio, TX

Whataburger

Sr. Director Omnichannel eCommerce & Marketplace

San Antonio, TX (Hybrid)

Salary Not AvailableSenior Level10+ years expFull time

Posted 4 months ago

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Job Summary

Drive the omnichannel digital commerce strategy for Whataburger, leading first‑party ordering, third‑party marketplaces, and fulfillment.

Own the omnichannel digital commerce roadmap across web, app, kiosks, and delivery platforms.
Must-have: 10+ years of digital/product/eCommerce leadership.
Standout: Experience scaling omnichannel in high‑volume, multi‑location environments.

Job Description

Responsibilities

Lead the product vision and omnichannel growth strategy across first‑party ordering, third‑party marketplaces, and fulfillment experiences.
Own the digital commerce roadmap across web, mobile app, kiosks, and delivery platforms, balancing guest experience, operational feasibility, and business performance.
Drive digital KPIs including conversion, frequency, digital mix, marketplace contribution, order accuracy, speed, and guest satisfaction.
Lead strategy for first‑party digital ordering and fulfillment, ensuring reliable, accurate, and efficient end‑to‑end order execution.
Oversee third‑party marketplace strategy, partner relationships, pricing, promotions, marketing optimization, and operational quality.
Direct digital menu, catalog, and pricing infrastructure to ensure accuracy, consistency, and system‑wide readiness.
Champion experimentation and optimization across all platforms, using data to improve digital performance and product effectiveness.
Collaborate cross‑functionally to align digital capabilities with restaurant operations, ensuring scalable and efficient execution.
Build, lead, and coach a high‑performing team with clear KPIs, decision frameworks, and strong accountability while modeling Whataburger values.

Requirements

Bachelor’s degree or equivalent work experience.
10+ years of experience in digital, product, or eCommerce leadership roles.
Proven ownership of first‑party and third‑party commerce performance, including P&L or KPI accountability.
Experience scaling digital commerce in high‑growth, transformation, or modernization environments.
Strong expertise in omnichannel strategy, digital product management, marketplace optimization, and fulfillment operations.
Demonstrated ability to influence cross‑functional leaders and communicate with clarity at senior levels.
Strong analytical, strategic thinking, and prioritization skills with the ability to navigate complexity.
Experience in QSR, retail, hospitality, or similarly high‑volume, multi‑location environments preferred.

Preferred

Experience leading digital transformation or modernization initiatives.
Background working with API‑driven architectures, integrations, or digital ordering platforms.
Experience collaborating with Product, Engineering, Data Science, or UX teams in an agile environment.
Advanced knowledge of experimentation, personalization, or optimization frameworks.
Prior experience managing third‑party marketplace partnerships (DoorDash, Uber Eats, Grubhub, etc.).
Familiarity with digital menu management, catalog systems, or enterprise pricing tools.
Experience scaling omnichannel capabilities in high‑volume, multi‑location organizations.

Benefits

Competitive Weekly Pay
Bonus Program that scales up to 2.5X payout potential based on company results
5 weeks PTO
Flex Weeks
Paid Corporate Holidays
Competitive Medical, Dental and Vision Benefits*
Short-term and Long-term Disability Benefits*
Paid Parental Leave
401(k) match $1/$1 up to 4%
Opportunities for Career Development and Growth

Whataburger

On Aug. 8, 1950, an adventurous and determined entrepreneur named Harmon Dobson opened up the world’s first Whataburger on Ayers Street in Corpus Christi, Texas. He had a simple goal: to serve a burger so big it took two hands to hold and so good that after one bite customers would say, “What a burger!” He succeeded on both counts and turned that one little burger stand into a legend loved throughout Texas and the South. Today, each and every Whataburger is made to order, right when it’s ordered. And they’re still made with 100 percent pure, never-frozen beef and served on a big toasted five-inch bun with all “the extras” to suit your taste. Grilled jalapeños, extra bacon, three slices of cheese, no tomatoes, extra pickles? No problem. Your Whataburger will be made just like you like it, 24 hours a day, seven days a week. Whataburger’s following has grown exponentially in its more than 75-year history, thanks to a number of features, including its famous burgers and growing list of menu items, its iconic orange-and-white-striped restaurants and its famous Fancy Ketchup. Whataburger is more than a burger chain. It’s a place that feels like home to more than 51,000 employees, called Family Members, and millions of customers. It’s a brand built on pride, care and love. It’s a place people count on in their communities. It’s a place where goodness lives. So now with more than 1,100 Whataburger restaurants across 16 states stretching from Las Vegas to the Carolinas, road-trippers and hometown folks alike continue gathering under the big orange-and-white roofs for fresh, made-to-order burgers and friendly service.

Founded in 1950

San Antonio, Texas, USA

23K employees (239 in marketing)

www.whataburger.com