Responsibilities

• Design and lead a unified marketing strategy that drives awareness, preference, and inbound demand across hospital and ASC markets.
• Establish scalable approaches to segmentation, positioning, and messaging aligned to buyer needs and enterprise growth priorities.
• Ensure consistent, outcomes-oriented messaging across digital, field, and thought leadership channels.
• Serve as a close partner to Product Management and Product Marketing to translate product strategy into effective go-to-market execution.
• Support new product, feature, and partnership launches through coordinated marketing activation.
• Provide market and customer insight to inform roadmap prioritization and commercial readiness.
• Build marketing capabilities that equip commercial teams and physician champions with tools, messaging, playbooks, and confidence to communicate value effectively in complex, multi-stakeholder buying environments.
• Develop clinically credible, evidence-based narratives that differentiate the SaaS platform in outcomes, efficiency, interoperability, and user experience.
• Reinforce SaaS value as complementary within broader EMR ecosystems through disciplined narrative development.
• Establish and scale the company’s market presence and credibility with executive, clinical, and IT leaders—particularly within large, strategic health systems.

Requirements

• Bachelor’s Degree required; Master’s degree preferred
• 8-12 years of experience in B2B, healthcare technology, or SaaS environments, with 5-8 years in leadership roles
• Demonstrated success building and scaling marketing organizations, not just running mature ones.
• Strong business acumen with experience partnering cross-functionally with Sales, Product, and Executive Leadership.
• Proven ability to influence without authority and lead through complexity and change.
• Ability to 25-30% travel required

Preferred

• Fortive 9 Behaviors by Level: Scaling & Aligning, Customer Obsessed, Strategic, Innovation for Impact, Inspiring, Builds Extraordinary Teams, Courageous, Delivers Results, Adaptable, Lead with FBS: Goes to Gemba - Observes real-world processes at the source and embraces FBS principles through kaizen, coaching, and leveraging expertise to solve challenges.