Sr. Director of Marketing Planning and Operations

Lowell, MA (Remote)

$184K/yr – $265K/yrDirector/Executive12+ years expFull time

Posted 1 month ago

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Job Summary

Own marketing planning, governance, and cross‑functional alignment at scale to turn data into decisions and revenue impact.

  • Marketing Operations: Set planning cadence, OKRs, budgets, capacity, and cross‑region delivery.
  • Measurement & AI governance: Establish measurement frameworks, data governance, and AI transformation adoption.
  • GTM alignment: Partner with Sales, RevOps, and Finance for funnel metrics, forecasting, and pipeline visibility.

Job Description

Responsibilities

  • Own global Marketing planning and operations including annual/quarterly planning, OKRs, budgeting, capacity, and cross‑region alignment.
  • Establish and run operating cadence with QBRs, forecasting, executive reviews, and performance readouts to enable rapid course correction.
  • Partner with Sales, RevOps, and Finance to align funnel metrics, forecasting, pipeline visibility, and go‑to‑market execution.
  • Ensure strong measurement frameworks and data governance with visibility into Marketing’s contribution to pipeline, revenue, and efficiency targets.
  • Deliver executive‑ready insights by translating complex data into clear recommendations that drive decisions and outcomes.
  • Lead Marketing’s AI transformation governance, including workflow redesign, adoption enablement, and performance measurement.
  • Influence and evolve the marketing technology ecosystem for scalability, automation, intelligence, and ROI.
  • Optimize external partner and agency management to improve efficiency and impact while guiding sourcing and contract decisions.
  • Build end‑to‑end marketing processes including lead management, campaign execution, and account‑based marketing.
  • Lead and develop a high‑performing team with a culture of accountability, innovation, and continuous improvement.
  • Drive change management in close partnership with the CMO and senior stakeholders across the organization.

Requirements

  • 12+ years of experience in Marketing Operations, Planning, Strategy, or Revenue Operations with global leadership experience.
  • 5+ years leading cross‑functional planning, operating cadence, or business review processes in a global or enterprise environment.
  • 3+ years managing people, programs, or operational functions with accountability for planning, discipline, performance reporting, or operational execution.
  • Proven success partnering with CMOs and executive teams to drive planning discipline and performance visibility.
  • Experience shaping or leading AI‑enabled marketing transformation including automation, intelligence, and adoption enablement.
  • Deep experience with OKRs, budgeting, forecasting, and resource allocation in a high‑growth or enterprise environment.
  • Strong command of marketing analytics, funnel metrics, and revenue attribution with ability to translate data into executive insight.
  • Expertise in martech ecosystems and operating models (CRM, MAP, analytics, data platforms).
  • Demonstrated ability to lead cross‑functional alignment across Marketing, Sales, RevOps, and Finance.
  • Strong people leadership skills with a track record of building, developing, and scaling high‑performing teams.
  • Executive presence, change‑management capability, and the ability to influence without authority.
UKG logo

UKG

Built from the merger of Ultimate Software & Kronos Inc, we are now UKG. We provide global HCM, payroll and workforce management solutions. UKG is an Equal Opportunity Employer.

Founded in 1977
Lowell, MA, US
2.4K employees (73 in marketing)

Traffic Signals

Monthly Visitors
1.6M
Monthly Google Ads Budget
$562.7K
Traffic Source Mix
Search
26.5%
Direct
43.8%
Referral
27.1%
Social
1.5%
Paid
0.9%

Headcount Trend

Current headcount: ~2.4K

Marketing Team

Marketing Team Size
61 (3% of company)
Marketing Roles Posted (Last 30 Days)
3

Funding

Last Raise
Series Unknown, 47 years ago

Funding History

  • Jan 1979
    Series Unknown

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