SR Director, Marketing - Pet Preventative Care at Boehringer Ingelheim | Duluth, GA

Boehringer Ingelheim

SR Director, Marketing - Pet Preventative Care

Duluth, GA (On-site)

Salary Not AvailableSenior Level8+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Lead brand strategy and cross-functional execution for a global pharma brand at senior management level.

Own brand objectives, strategic plans, and annual goal attainment.
Must-have: 8+ years in pharmaceutical marketing with leadership experience.
Standout: Cross-functional leadership across Marketing, Sales, Regulatory, and Global teams.

Job Description

Responsibilities

Manage and direct the development of brand objectives and strategic plans. Oversee development of tactical plans (sales/promotional tools, conventions/symposia, PR/media, web strategy, market research, etc.) to ensure attainment of annual goals
Represent and lead the development and implementation of brand positioning, messaging, and brand personality along with technical strategies in relation to the brand with internal and external stakeholders. Define strategies and monitoring of the Area Regional Control programs. Coordinate the development of scientific data in support of the brand (disease) while ensuring appropriate strategic direction is communicated to and executed by external agencies
Forecast and monitor Gross and Net Sales for the brands to ensure brand contributions are in line with corporate expectations. Meet financial targets for the brands including net sales, discounts and market share
Ensure continuous review of product and market performance, competitive intelligence, field force capacity and needs, market research to identify key growth opportunities and hurdles facing the brands; ensure development of appropriate actions and contingency plans. Communicate insights and recommendations to the team
Chair/lead cross-functional teams involving Marketing, Sales, Technical, Market Research, Regulatory, Global Marketing and Legal; actively soliciting team expertise and input in the development and execution of brand and technical strategies
Ensure department is staffed with qualified and highly motivated personnel. Effectively administer salary and reward programs. Guide all disciplinary action including terminations. Recognize, coach and develop personnel performance for increased responsibility. Develop actionable MAG plans, provide regular feedback, and conduct timely MAG Plan reviews. Identify performance challenges, create action plans and monitor the effectiveness of these action plans
Provide input to market research on study design and interpret findings to refine product marketing direction. Utilize CRM tool to drive marketing strategies and tactics to targeted customers (CVM). Implement through the BIVI sales force to customers. Effectively monitor/measure results and through this analysis make appropriate pro-active business decisions. Develop, coordinate and execute annual business plan as per schedule
Develop and work with Key Opinion Leaders to validate and optimize brand strategies and tactics, lead and exchange information about Area Regional Control programs with corporate and other OPU´s in the BI global community
Communicate strategic direction to internal partners to ensure alignment
Performs all Company business in accordance with all regulations (e.g.. EEO, FDA, OSHA etc.) and Company policies and procedures. When violations are noted/observed they are to be immediately reported to management. Demonstrates high ethical and professional standards with all business contacts in order to main BIVI´s excellent reputation within the community
Conduct job in a collaborative manner with Global Marketing counterparts

Requirements

Bachelors degree from an accredited institution required; DVM degree (veterinary diploma) and/or MBA from an accredited institution preferred.
Minimum eight (8) years experience in the pharmaceutical industry, including four (4) years US pharmaceutical marketing experience or other relevant experience.
Four (4) to six (6) years leadership experience
Demonstrated strong leadership, negotiation and project management skills.
Demonstrated understanding and ability to monitor budget and resources.
Demonstrated ability to achieve results in a highly matrixed organization
Excellent analytical, communication, creativity and organizational/planning skills.
Proficiency in MS Office, Outlook and database applications.
Ability to travel (will include overnight travel)

Benefits

Our competitive compensation and benefit programs reflect Boehringer Ingelheim's high regard for our employees.
Alongside, you have access to programs and groups that ensure your health and wellbeing are looked after - as we make major investments to drive global accessibility to healthcare.

Boehringer Ingelheim

Our people are our strength. And together with over 54,000 colleagues, we're creating the next breakthrough in the world of healthcare and innovation for both humans and animals. Are you ready to join us? #LifeForwardPrivacy Notice: https://www.boehringer-ingelheim.com/privacy-noticeImprint: https://www.boehringer-ingelheim.com/imprint

Founded in 1900

Ingelheim am Rhein, Rhineland-Palatinate, DEU

40K employees (2,507 in marketing)

www.boehringer-ingelheim.com