Responsibilities

• Top-of-Funnel Strategy & Execution: Own the development and optimization of landing page / form strategy to drive lead capture and conversion. Collaborate with content, design, and web teams to ensure consistent branding and messaging.
• Marketing Automation & Tech Stack: Help build & optimize the KF Digital tech stack, servicing as the subject matter expert to ensuring best practices across campaign setup, lead scoring, segmentation, nurture programs, and data hygiene. Specific experience in Marketo especially relevant.
• Data & Performance Analytics: Track and report on campaign performance, lead flow, and funnel metrics. Use data to optimize performance and guide strategic decisions.
• Campaign Support & Execution: Partner with demand generation, product marketing, and field marketing teams to operationalize multi-channel campaigns within Marketo, ensuring accurate targeting, execution, and reporting.
• Global Marketing Collaboration: Work cross-functionally with global corporate marketing teams to ensure consistent campaign execution, data standards, and lead management practices across regions.
• Strategic & Tactical Balance: Switch seamlessly between tactical execution and high-level strategy—developing scalable workflows while also presenting performance updates and strategic insights to senior leadership. Important to independently drive initiatives from concept through execution with minimal oversight.

Requirements

• 10+ years of experience in B2B marketing, with 5+ years in marketing operations leadership
• Proven expertise in Marketo (Marketo Certified Expert preferred)
• Self-motivated with a strong sense of ownership; able to manage complex projects independently
• Comfortable getting into the weeds while also effectively communicating & influencing at the executive level
• Deep understanding of lead lifecycle management, attribution, campaign architecture, and pipeline acceleration
• Experience working with global marketing teams in a matrixed organization
• Strong analytical mindset with experience using CRM tools (Salesforce certifications preferred)
• Excellent project management, communication, and stakeholder management skills
• Experience working with marketing automation platforms (Marketo), predictive analytics (6sense), Domo, data enrichment tools, CRM systems (Salesforce), and analytics tools (Marketo Measure)
• Background in tech, SaaS, or enterprise B2B environments

Preferred

• Salesforce certifications preferred
• Marketo Certified Expert preferred
• Experience with 6sense, Domo, data enrichment tools, and analytics tools (Marketo Measure) is a plus

Benefits

• The Korn Ferry Cares Wellbeing Platform offers Employees health benefits (Medical, Dental, Vision, Short Term Disability, Basic Life and Accidental Death & Dismemberment), Critical Illness, Accident Injury, Hospital Indemnity, and Legal Insurance.
• Employees are eligible to enroll in Korn Ferry's Tax Deferred Savings plan 401(k).
• Employee Stock Purchase Program is available to all permanent employees who work 20 hours or more after 6 months of service.
• Employees to receive a total of 15 days vacation annually plus paid time off for 16 company holidays.
• Full time eligible employees will accrue sick time commencing on the first date of employment at the rate of 3.33 hours per pay period for an annualized maximum of 80 hours.
• Korn Ferry Benefits
• Korn Ferry offers employee benefits that currently include an Extended Health and Dental program, and online Digital Medical, Mental Health and Pediatric support programs.