Responsibilities

• Brand Stewardship & Architecture Own the brand system end to end: identity, voice, visual standards, and application across fleet, facilities, uniforms, signage, digital properties, and collateral.
• Design and execute the multi-brand architecture - determining which acquired brands convert, which retain local equity, and on what timeline.
• Build the brand transition playbook so rebranding becomes a repeatable integration workstream rather than a one-off project with each acquisition.
• Establish and enforce brand governance across 59+ offices, balancing enterprise consistency against the local credibility that drives restoration work.
• Serve as brand steward in executive, board, and sponsor-facing materials.
• Demand Generation & Digital Own the digital footprint: web, local SEO across all office locations, Google Business Profile management, paid search, and review and reputation management. In emergency services, search visibility at the moment of loss is a direct revenue driver.
• Build and manage demand generation programs across distinct buyer channels - residential, commercial and property management, insurance carrier and TPA, and national and enterprise accounts - recognizing that each requires a different motion.
• Own marketing technology stack decisions and CRM integration, ensuring lead capture, routing, and attribution are clean enough to make investment decisions from.
• Manage agency and vendor relationships, holding external partners to measurable performance standards.
• Field & Channel Marketing Enablement Equip regional and office-level leaders with campaign kits, collateral, and co-marketing tools that require minimal local lift to deploy.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or equivalent professional experience.
• Ten or more years of progressive marketing leadership experience, including five or more years leading teams.
• Demonstrated experience in multi-location, multi-market services businesses - restoration, construction, facilities services, home services, or comparable field-based operations.
• Proven ownership of both brand and demand generation. This role cannot be filled successfully by a pure brand marketer or a pure performance marketer.
• Hands-on command of digital marketing fundamentals: local SEO at scale, paid media, marketing automation, CRM integration, and attribution methodology.
• Experience building marketing function and infrastructure, not solely operating an established one.
• Track record of partnering credibly with field operations leaders and translating marketing strategy into tools those leaders will actually adopt.
• Demonstrated success influencing multiple peer-level revenue owners without direct authority, in an environment where sales accountability is distributed rather than centralized.

Preferred

• Experience in a private equity-backed environment, including reporting to a board or financial sponsor.
• Brand integration experience in an acquisitive company, consolidating acquired brands under a unified identity.
• Familiarity with insurance carrier, TPA, or claims-driven revenue channels.
• Experience with commercial property, facilities management, or national account marketing.
• Bilingual (English/Spanish) capability.