Analyst, Digital Marketing

Reynoldsburg, OH (On-site)

$68K/yr – $89K/yrMid Level1+ years expFull time

Posted 1 hr ago

Job Summary

Own end-to-end email campaign execution across markets, including QA, audience segmentation, optimization, and cross-functional collaboration.

  • Manage campaign readiness from setup through testing and deployment
  • Coordinate data-driven audience targeting and partner alignment
  • Suggest improvements based on performance insights

Job Description

Responsibilities

  • Support the execution of daily email campaigns across international markets and customer segments.
  • Develop campaign documentation and deployment instructions for cross-functional partners.
  • Manage email proofing and quality assurance processes to ensure campaign accuracy and consistency.
  • Coordinate audience segmentation and requirements with data partners.
  • Support email template enhancements, personalization efforts and other optimization initiatives.
  • Monitor campaign performance and identify opportunities to improve engagement, conversion and overall productivity.
  • Analyze campaign results to provide actionable recommendations.
  • Support testing initiatives across content, audience targeting and deployment strategies.
  • Identify opportunities to improve processes, workflow efficiency and campaign execution.
  • Support additional CRM projects as assigned.

Requirements

  • Bachelor’s Degree in marketing, business or related degree.
  • 1-3 years of digital, CRM, email marketing experience, retail preferred.
  • Highly organized with strong attention to detail and have a proven multi-tasking ability.
  • Strong analytical and strategic skills with the ability to interpret performance data and identify actionable insights.
  • Personal professionalism and sense of accountability.
  • Innovative mindset with intellectual curiosity.
  • Ability to react quickly to changes in priorities; navigate changes in a fast-paced environment.
  • Proficient with Windows applications (Outlook/Excel/Word/PowerPoint); strong spreadsheet skills.
  • Experience with email marketing platforms such as Salesforce Marketing Cloud, Braze, Movable Inc or similar CRM technologies.
  • Ability to quickly learn new campaign execution tools.

Victoria’s Secret & Co.

Victoria’s Secret & Co. (NYSE: VSCO) is a specialty retailer of modern, fashion-inspired collections including signature bras, panties, lingerie, casual sleepwear, athleisure and swim, as well as award-winning prestige fragrances and body care. VS&Co is comprised of market leading brands, Victoria’s Secret and Victoria’s Secret PINK, that share a common purpose of supporting women in all they do, and Adore Me, a technology-led, digital-first innovative intimates brand serving women of all sizes and budgets at all phases of life. We are committed to empowering our nearly 30,000 associates across a global footprint of more than 1,350 retail stores in nearly 70 countries. We strive to provide the best products to help women express their confidence, sexiness and power and use our platform to create connection and community while celebrating the extraordinary diversity of women’s experiences.

Founded in 2021
Columbus, Ohio, USA
29K employees (2,003 in marketing)

Salaries

Posted range

$68K/yr – $89K/yr

Taken straight from the job posting.

See all Victoria’s Secret & Co. salaries

Marketing Team

Marketing Team Size
1,341 (5% of company)
Marketing Roles Posted (Last 30 Days)
7

Funding

Last Raise
Post IPO Equity, 7 months ago

Traffic Signals

Monthly Visitors
28.6M
Traffic Source Mix
Search
35.1%
Direct
57%
Referral
4.2%
Social
2.1%
Paid
1.4%

Headcount Trend

Current headcount: ~28.7K

Analyst, Digital Marketing

Victoria’s Secret & Co. · Reynoldsburg, OH · On-site