Responsibilities

• Lead and manage the strategic implementation and tactical execution of Marketing & Merchandising promotional calendar and seasonal customer moments throughout omnichannel paid and owned media.
• Partner with the VP, Digital Marketing & Loyalty to ensure a holistic approach to media, promotional and shopper marketing programs leverage the right marketing and media mix and ensure alignment with our company strategy and objectives.
• Direct cross-functional work across Marketing, Media and Digital Commerce teams.
• Develop annual media, content and measurement plans to support both B2B and B2C customer bases to drive store/digital customer traffic and engagement.
• Develop strong working relationships to ensure with key Marketing, Merchandising and Digital Commerce stakeholders.
• Manage Media Agency of Record and Digital Coupon/Loyalty partnerships to ensure flawless execution and alignment with sales and engagement goals.
• Partner with the Marketing Analytics team and media AOR to develop effective reporting tools that will aid in assessing marketing and media performance and presenting media performance to a broader group.
• Oversee promotions and merchandise marketing through effective leadership, providing guidance and prioritization of activities for paid and owned promotional media packages, partnerships, and digital coupons.
• Support any local marketing and media needs for store openings or remodels.
• Support market level intelligence including the Customer Data Platform (CDP), competitive insights, customer/media profiles and personas, media consumptions/usage trends.

Requirements

• Bachelor's degree from four-year college/university with emphasis in Marketing, Advertising, or Business and at least 6-10 years related experience; or equivalent combination of education and experience.