Catalent Pharma Solutions

Sr. Director, Growth Marketing & Digital Strategy

Tampa, FL (On-site)

Salary Not AvailableSenior Level10+ years expFull time

Posted 5 months ago

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Job Summary

Drive global B2B pharma/dCDMO marketing campaigns with a cross-functional execution team to deliver measurable GTM plans and optimize media mix.

  • Own end-to-end marketing execution, from activation plans to channel analytics across media, web, social, and creative.
  • Must-have: 10+ years in B2B digital marketing with proven integrated campaigns and ROI tracking.
  • Standout: Leadership of large budgets and agency partnerships across global campaigns.

Job Description

Responsibilities

  • Lead a marketing execution team to develop and implement activation plans in collaboration with the Segment Marketing team, covering media, channel recommendations, video and graphic development, website, social media, and tactical analysis
  • Focus on cross-promotion and cross-selling across the company’s portfolio to increase share of wallet and improve retention
  • Manage lead generation, qualification, and conversion, including defining metrics and working with Marketing Operations, ISG and other cross functional stake holders to optimize processes
  • Develop marketing and communication campaigns aligned with strategic priorities, monitoring channel engagement and impact to identify effective marketing investments
  • Collaborate across a matrixed organization to optimize results across a broad portfolio of technologies and services
  • Lead by example with a hands-on approach to delivering high-quality outputs aligned with business strategy. Create comprehensive and measurable go-to-market plans that drive execution excellence
  • Balance internal work and agency partnerships to optimize budget spend and maximize brand reach
  • Drive innovation in communication and customer engagement, challenging norms to keep marketing cutting-edge by leveraging new technologies and optimizing media mix and business processes
  • Utilize dashboards to analyze KPIs and foster a data-drive/CI culture for prioritization and workflow optimization. Encourage calculated risk-taking to experiment with new approaches and technologies for growth
  • Produce and present business cases for investments in tools or infrastructure when necessary
  • Accountable to associated budgets: reconciling and reporting monthly status to the CMO
  • Establish and track KPIs across campaigns with regular reporting to key stakeholders
  • Communicate post-campaign lessons, customer insights, and performance updates to business leaders
  • Maintain content forecasts and demand marketing calendar aligned with segment priorities including but not limited to product launches, tradeshows, campaigns, and thought leadership
  • Keep the team updated on the latest marketing trends and identify opportunities to enhance message reach and frequency

Requirements

  • Bachelor’s degree required
  • Over 10 years of experience in B2B digital marketing or demand generation, preferably within pharma, biotech, or CDMO environments
  • Proven success in building and scaling integrated global marketing campaigns with measurable impact
  • Strong knowledge of CRM systems (Salesforce), marketing automation platforms, and analytics tools
  • Demonstrated leadership in managing teams and agency partners
  • Expertise in paid media, SEO/SEM, digital analytics, and conversion optimization
  • Experience managing large budgets and reporting ROI to senior leadership
  • Strategic thinker with hands-on execution skills and an analytical mindset
  • Fast-paced, performance-driven, customer-focused, collaborative, and inclusive work culture
  • The individual must have the ability to work effectively under pressure to meet deadlines
  • Travel expectations ~ 25%-30% or as business requires
  • Onsite in office - 4 days per week

Preferred

  • Masters desirable

Benefits

  • Defined career path and annual performance review and feedback process
  • Diverse, inclusive culture
  • Potential for career growth on an expanding team within an organization dedicated to preserving and bettering lives
  • Dynamic, fast-paced work environment.
  • Community engagement and green initiatives
  • Generous 401K match and Paid Time Off accrual
  • Medical, dental and vision benefits effective day one of employment
  • Tuition Reimbursement

Marketing Team

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