Sr. Director, Growth Marketing & Digital Strategy

Tampa, FL (Hybrid)

Salary Not AvailableSenior Level10+ years expFull time

Posted 3 months ago

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Job Summary

Drive cross-functional marketing execution and GTM plans in a pharma/biotech CDMO context, with a strong emphasis on data-driven optimization and budget discipline.

  • Own integrated activation across media, content, and channels
  • Must-have: 10+ years in B2B digital marketing with CRM/MA expertise
  • Standout: Global campaigns and budget ownership in pharma/biotech or CDMO settings

Job Description

Responsibilities

  • Lead a marketing execution team to develop and implement activation plans in collaboration with the Segment Marketing team, covering media, channel recommendations, video and graphic development, website, social media, and tactical analysis.
  • Focus on cross-promotion and cross-selling across the company’s portfolio to increase share of wallet and improve retention.
  • Manage lead generation, qualification, and conversion, including defining metrics and working with Marketing Operations, ISG and other cross functional stake holders to optimize processes.
  • Develop marketing and communication campaigns aligned with strategic priorities, monitoring channel engagement and impact to identify effective marketing investments.
  • Collaborate across a matrixed organization to optimize results across a broad portfolio of technologies and services.
  • Lead by example with a hands-on approach to delivering high-quality outputs aligned with business strategy. Create comprehensive and measurable go-to-market plans that drive execution excellence.
  • Balance internal work and agency partnerships to optimize budget spend and maximize brand reach.
  • Drive innovation in communication and customer engagement, challenging norms to keep marketing cutting-edge by leveraging new technologies and optimizing media mix and business processes.
  • Utilize dashboards to analyze KPIs and foster a data-drive/CI culture for prioritization and workflow optimization. Encourage calculated risk-taking to experiment with new approaches and technologies for growth.
  • Produce and present business cases for investments in tools or infrastructure when necessary.

Requirements

  • Bachelor’s degree required
  • Over 10 years of experience in B2B digital marketing or demand generation, preferably within pharma, biotech, or CDMO environments.
  • Strong knowledge of CRM systems (Salesforce), marketing automation platforms, and analytics tools.
  • Proven success in building and scaling integrated global marketing campaigns with measurable impact.
  • Expertise in paid media, SEO/SEM, digital analytics, and conversion optimization.
  • Experience managing large budgets and reporting ROI to senior leadership.
  • The individual must have the ability to work effectively under pressure to meet deadlines.
  • Travel expectations 25%-30% or as business requires
  • Onsite in office - 4 days per week

Nice To Have

  • Masters desirable

Benefits

  • Defined career path and annual performance review and feedback process
  • Diverse, inclusive culture
  • Potential for career growth on an expanding team within an organization dedicated to preserving and bettering lives
  • Dynamic, fast-paced work environment.
  • Community engagement and green initiatives
  • Generous 401K match and Paid Time Off accrual
  • Medical, dental and vision benefits effective day one of employment
  • Tuition Reimbursement
Catalent logo

Catalent

3.0 Glassdoor

Championing the missions that matterTM. Catalent, Inc. is a leading global contract development and manufacturing organization (CDMO) and trusted partner to pharma, biotech, and consumer health companies worldwide. We put patients first in everything we do, helping people live better and healthier lives through every product we help develop, manufacture and deliver. With over 1,000 active development programs at any given time, we launch over 100 new products and line extensions annually. Catalent has supported half of all FDA approvals over the past decade, and our teams working at over 40 global sites help us produce over 60 billion doses every year. Our strength lies in our people: teams across our more than 40 sites and thousands of passionate scientists and technicians who bring expertise in development sciences, delivery technologies, and multi-modality manufacturing. What unites us is our commitment to championing our partners’ missions as our own, anticipating customer needs, solving complex challenges and ultimately making a difference in the lives of patients across the globe. At Catalent, you will be able to directly have an impact, solving problems and ensuring excellence for our customers. Our focus on delivering meaningful outcomes alongside our customers means your work directly impacts millions of people around the world. Join us in championing the missions that matter. Catalent is headquartered in Tampa, Florida, with over 40 global sites. Visit www.catalent.com to learn more.

Founded in 2007
Tampa, Florida, USA
13K employees (196 in marketing)
45% recommend to a friend
46% CEO approval

Traffic Signals

Monthly Visitors
160.1K
Monthly Google Ads Budget
$13.2K
Traffic Source Mix
Search
29.8%
Direct
27.2%
Referral
6.4%
Social
5.2%
Paid
1.9%

Headcount Trend

Current headcount: ~12.7K

Marketing Team

Marketing Team Size
196 (2% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$1.2B
Last Raise
$600M
Post IPO Debt, 2 years ago

Funding History

  • Dec 2023
    Post IPO Debt • $600M
  • Feb 2021
    Post IPO Debt • $550M

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