Responsibilities

• Global Marketing Strategy and Functional Leadership
• Own and lead Avid’s global marketing function, annual marketing strategy, and operating plan in alignment with commercial growth objectives.
• Serve as a strategic partner to the CCO and executive leadership team, translating business priorities into clear marketing strategies, programs, and measurable outcomes.
• Partner with Business Development and commercial leadership to support revenue growth, market expansion, customer acquisition, retention, and segment prioritization.
• Identify, recommend, and execute strategic marketing initiatives that support global growth, profitability, brand equity, and long-term commercial sustainability.
• Brand Positioning and Market Presence
• Define and elevate Avid’s global brand positioning, clearly articulating its differentiated value proposition as a high-quality, responsive, and scalable biologics CDMO partner.
• Lead the evolution of the Avid brand from awareness to strategic market positioning, ensuring it reflects the company’s transformation, expanding capabilities, quality track record, and ambition to serve more patients globally.
• Own brand consistency across all touchpoints, including the website, digital channels, events, sales materials, proposals, presentations, and client-facing communications.
• Oversee Avid’s strategic external presence, including industry events, trade shows, executive visibility, and corporate communications.
• Demand Creation and Commercial Alignment
• Develop and execute integrated marketing campaigns that generate awareness, engagement, and qualified demand across target regions, client segments, service areas, and modalities.
• Partner with Business Development and Commercial Excellence to align campaign strategy with target accounts, opportunity creation, lead qualification, funnel progression, and pipeline contribution.
• Support account-based marketing strategies targeting key biopharma clients, strategic accounts, consultants, influencers, and high-value market segments.
• Use campaign performance data, market insights, and commercial feedback to continuously improve audience engagement, message effectiveness, conversion, and return on investment.
• Content, Thought Leadership, and Technical Differentiation
• Develop messaging and content that clearly communicates Avid’s capabilities across cell line development, process development, analytical development, tech transfer, CGMP manufacturing, and commercial supply.
• Lead thought leadership and technical content strategy, including white papers, case studies, webinars, conference presentations, campaign themes, and subject matter expert-driven content.
• Translate complex scientific, operational, and quality differentiators into clear, compelling narratives for biotech, pharmaceutical, investor, consultant, and industry audiences.
• Ensure all external messaging appropriately reflects Avid’s quality standards, regulated environment, confidentiality expectations, and commitment to client partnership.