Sr. Director, External Communications at Primo Brands | Stamford, CT | $171K/yr – $211K/yr

Primo Brands

Sr. Director, External Communications

Stamford, CT (Unknown)

$171K/yr – $211K/yrSenior Level15+ years expFull time

Posted 7 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the external communications engine for high visibility corporate storytelling, blending earned media, executive messaging, and social/digital channels to shape reputation and industry dialogue.

External Communications: Own the narrative and strategy for milestones, thought leadership, and media outreach across business and trade press.
Media & Agencies: Manage relationships with reporters and an agency of record, ensuring proactive storytelling and aligned media strategy.
Digital & Sustainability: Lead audience-ready content for owned channels and craft sustainability narratives tied to company goals.

Job Description

Responsibilities

Strategic external communications to drive corporate reputation, thought leadership and awareness through earned media, event participation, narrative development, and digital and social communications.
Develop the external communication plans including narrative and strategy for communicating corporate milestones with business and trade media to reach key stake holders.
Partner with internal HR, Sales, Sustainability and Customer Direct colleagues on producing communications to all audiences, including national and local media, retail and home/office delivery customers and community stakeholders.
Oversee development and maintain quality control of all external communications materials, including key messages, press releases, bylined articles, op-eds, Q&As, and executive talking points. As well as manage strategy, creation and execution of written content on owned and select executive social channels.
Manage Corporate Communications agency of record including coordination of media strategy and communications activities.
Build and maintain relationships with key business and trade reporters, handling inbound media inquiries as well as proactive storytelling.
Stay abreast of the latest industry trends in the beverage industry/water space– insert Primo Brands as a thought leader in these dialogues.
Produce compelling, concise and audience-relevant communications and make recommendations for ways to reach audiences via the right channels.
Identify and implement best practice media trends and success metrics; consistently track and gauge impact of communications initiatives and activities.
Create sustainability narratives to show business focus and progress against company goals.

Requirements

Minimum 15 years of experience in corporate communications, with experience working in a matrixed organization, as well as some agency or political campaign experience.
Strong business acumen with a proven track record of driving positive change via effective communications.
Demonstrated success translating strategy into audience-appropriate, simple and compelling narratives.
Ability to develop and maintain a clear understanding of competitive landscape and marketplace dynamics to inform corporate positioning and reputation building.
Trusted media relationships within business, trade and local media. Strong relationship-building skills. And track record placing strategic stories in business and national press.
Experience managing agency and as corporate spokesperson in both positive and challenging scenarios.
Exceptional writer and storyteller; inspiring communicator.
Deep understanding of media landscape, stakeholder and influencer dynamics and digital best practices.
Understanding and experience in digital and social strategies; ability to demonstrate effective channel use for specific audiences.
Experience using data and analytics as a way to drive effective strategy and demonstrate ROI.

Primo Brands

Primo BrandsTM is a leading North American branded beverage company with a focus on healthy hydration, delivering sustainably and domestically sourced diversified offerings across products, formats, channels, price points and consumer occasions, distributed in every state and Canada. Primo Brands has an extensive portfolio of highly recognizable, sustainably sourced and conveniently packaged branded beverages distributed across more than 150,000 retail outlets, including established billion-dollar brands, Poland Spring® and Pure Life®, premium brands like Saratoga® and Mountain Valley®, regional leaders such as Arrowhead®, Deer Park®, Ice Mountain®, Ozarka®, and Zephyrhills®, purified brands including Primo Water® and Sparkletts®, and flavored and enhanced brands like Splash® and AC+ION®. These brands are sold directly across retail channels, including mass food, convenience, natural, drug, wholesale, distributors and home improvement, as well as food service accounts in North America. The Company also has extensive direct-to-consumer offerings with its industry-leading line-up of innovative water dispensers, which create consumer connectivity through recurring water purchases across its Water Direct, Water Exchange and Water Refill businesses. Through its Water Direct business, Primo Brands delivers sustainable hydration solutions direct to home and business consumers. Through its Water Exchange business, consumers can visit approximately 26,500 retail locations and purchase a pre-filled, multi-use bottle of water that can be exchanged after use for a discount on the next purchase. Through its Water Refill business, consumers have the option to refill empty multi-use bottles at approximately 23,500 self-service refill drinking water stations. Primo Brands also offers water filtration units for home and business consumers across North America. For more information, visit www.primobrands.com.

Founded in 1952

Tampa, Florida, USA

4K employees (144 in marketing)

www.primobrands.com