Responsibilities

• Lead the end to end replatforming effort from Optimizely to ROC, consolidating multiple eCommerce sites into a single, scalable platform
• Manage and oversee third party implementation partners responsible for development and delivery
• Ensure the new platform is flexible and scalable to support future growth, including new brand and business acquisitions
• Actively engage in program execution, problem solving, and decision-making, not just oversight
• Partner closely with Technology, Product, and external vendors to deliver on time, on budget, and with high quality
• Own the eCommerce growth roadmap, focused on increasing conversion rate (CVR), average order value (AOV), and overall revenue
• Leverage customer insights, Voice of Customer (VoC), and behavioral data to identify and prioritize growth opportunities
• Utilize Google Analytics 4 (GA4) and other tools to monitor funnel performance and uncover actionable insights
• Personally engage in analysis, prioritization, and execution of key initiatives in partnership with a supporting analyst
• Build and manage a prioritized backlog of enhancements aligned to business impact

Requirements

• 10+ years of experience driving eCommerce growth and digital performance
• Proven experience leading large scale eCommerce platform implementations or replatforming initiatives
• Strong experience managing third party agencies, development partners, and UX teams
• Deep expertise in Google Analytics 4 (GA4), digital funnel analysis, and performance metrics
• Demonstrated success building and scaling experimentation and testing programs
• Hands on experience working in lean teams, with a willingness to execute at both strategic and tactical levels
• Exceptional communication skills with strong executive presence and ability to influence across functions

Preferred

• Experience working in complex, multi brand or acquisition driven environments preferred

Benefits

• Performance-related responsibilities and leadership duties.
• None specified in description beyond duties.