Responsibilities

• Define and evolve GNC’s creative vision in alignment with brand strategy and business priorities.
• Ensure creative direction supports both brand building and performance marketing objectives.
• Translate marketing strategies into compelling creative frameworks, narratives, and executions.
• Own and protect GNC’s brand identity across all channels and customer touchpoints.
• Ensure consistency in tone, look, feel, and messaging across digital, retail, media, and owned channels.
• Evolve brand expression to remain modern, relevant, and differentiated in the health & wellness space.
• Lead creative strategy for eCommerce and digital performance channels, including paid media, site content, campaigns, and lifecycle marketing.
• Partner with Performance Marketing and eCommerce teams to optimize creative for engagement, conversion, and ROI.
• Ensure creative assets are designed for testing, iteration, and scale.
• Oversee development of integrated campaigns across brand, product, seasonal, and promotional initiatives.

Requirements

• Bachelor’s Degree in Business, Marketing, Analytics or related field.
• 10+ years of progressive experience in creative leadership, brand, or marketing roles.
• Proven experience leading creative for consumer, retail, omnichannel, or lifestyle brands.
• Strong background supporting both brand marketing and performance-driven creative.
• Experience leading internal creative teams and managing agency partners.
• Prior senior-level leadership experience preferred.
• Currently living in or willing to relocate to Pittsburgh, PA.