Responsibilities

• Articulate compelling narratives and create visual expressions that resonate with customers and drive a passion for the brand.
• Concept creative ideas for launches, ads, and campaigns, supporting key business objectives.
• Develop campaigns that build brand equity, not just support product launches or short-term goals.
• Translate brand vision, positioning and business priorities into clear campaign strategies and inspiring creative briefs.
• Develop go-to-market strategies for product campaigns, ensuring alignment with business goals and market trends.
• Own 360 planning of how product will be amplified or launched and promoted in the market from concept development to execution.
• Partner closely with Creative Director to translate brand strategy into execution.
• Lead the planning and execution of direct mail program.
• Drive the creation of commercial tools and initiatives: from seasonal activations, evebts, and GWPS, ensuring they deliver ROI and support key milestones.
• Lead execution of content across photo, video, and performance marketing.
• Manage the creative process internally to bring the hero campaign to life across all touchpoints including website, paid advertising, and email.
• Evaluate retouching, design, and final asset quality.
• Guide content producers and freelancers.
• Support photoshoots with planning with strict management of the content budget.
• Implement metrics and KPIs to measure success of go-to-market initiatives.
• Track performance and insights from campaigns (measuring incremental lift in traffic and conversion), and identify optimizations during and for future campaigns.
• Report on campaign performance and cost efficiency to refine future planning.