Sr. Director, Client Strategy & Engagement

USA (Unknown)

Salary Not AvailableSenior Level10+ years expFull time

Posted 2 months ago

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Job Summary

Own the design and evolution of standardized, scalable channel and marketing programs that connect brand strategy with local execution, while turning data-rich insights into practical guidance for clients and internal teams.

  • Program Strategy & Playbooks: Develop scalable frameworks and playbooks that standardize delivery across diverse client ecosystems.
  • Client Advisory & Cross-Functional Execution: Serve as a trusted strategist, collaborating with partnerships, delivery, analytics, and product to drive outcomes.
  • Measurement & Growth Mindset: Align programs to KPIs, run test-and-learn loops, and translate performance data into actionable recommendations.

Job Description

Responsibilities
  • Design and develop comprehensive channel and marketing programs that bridge brand strategy, platform capabilities, and local market activation including, but not limited to, co-op programs, loyalty initiatives, marketing plans, and partner communication strategies
  • Build structured marketing and operational playbooks and program frameworks that enable consistent, scalable execution across diverse client and partner ecosystems
  • Ensure all program design is rooted in measurable outcomes defining clear KPIs, performance benchmarks, and success metrics that tie program activity to business results
  • Balance brand compliance with local market flexibility, designing program structures that empower local users while maintaining brand integrity across the ecosystem
  • Leverage historical performance data and trends across the client portfolio to identify patterns, surface insights, and inform strategic recommendations
  • Monitor and synthesize industry trends, emerging best practices, and marketing innovations to ensure our program and platform approach remains competitive, relevant, and forward-looking
  • Develop and maintain a point of view on what is working across program types, translating those findings into actionable guidance for clients and internal stakeholders
  • Apply a test-and-learn mindset to program design, using data and industry insights to refine approaches and continuously improve outcomes across the client set
  • Serve as a trusted strategic advisor to client stakeholders on all aspects of channel and marketing program design, bringing structured thinking and informed recommendations to every engagement
  • Present program strategies, recommendations, and performance insights to client teams in a clear, compelling, and actionable manner
Requirements
  • 10+ years of experience in marketing strategy, channel marketing, partner program development, or related discipline ideally within a marketing technology or agency environment
  • Deep expertise in designing and managing co-op programs, loyalty programs, marketing plans, and partner communication strategies within complex, multi-tier distribution or franchise ecosystems
  • Strong analytical capability able to interpret performance data and market trends and translate findings into clear, strategic recommendations
  • Demonstrated ability to design scalable program frameworks that balance brand standards with the flexibility required for local market execution
  • Experience collaborating with platform and technology teams to align program strategy with available tools and capabilities
  • Excellent written and verbal communication skills, able to develop compelling client-facing materials and present recommendations with clarity and confidence
  • Highly organized and detail-oriented, with the ability to manage multiple program workstreams across a portfolio of clients simultaneously
  • A natural collaborator who works effectively across client partnership, delivery, analytics, and product functions