Responsibilities

• Overview (Virtual/Remote Role)
• Frontdoor is seeking an experienced Senior Direct Mail Manager to lead and modernize our Direct Mail channel. This role will oversee the strategy, planning, execution, audience targeting, and performance optimization of a multi-million-dollar Direct Mail program spanning acquisition, retention, renewal, reactivation, and partnership initiatives.
• This individual will help evolve Direct Mail beyond a standalone channel and integrate it into a broader omnichannel marketing strategy, connecting customer and prospect audiences across Direct Mail, Paid Media, CRM, Connected TV, and other digital channels.
• The ideal candidate brings deep Direct Mail expertise combined with a modern marketing mindset, strong analytical skills, and experience leveraging audience data, identity solutions, and measurement frameworks to drive business growth.
• Direct Mail Strategy & Program Leadership
• Manage the operational execution of direct mail campaigns from planning through deployment, maintaining rigorous attention to detail across timelines, targeting, creative, production, and reporting. Oversee budget allocation and investment strategy, leveraging performance insights to maximize response, conversion, and return on marketing spend.
• Own the end-to-end Direct Mail strategy across acquisition, retention, renewal, win-back, and lifecycle marketing programs.
• Develop annual roadmaps, testing plans, and optimization strategies to improve customer acquisition, conversion, retention, and lifetime value.
• Identify new opportunities to modernize Direct Mail through audience expansion, personalization, automation, and digital integration.
• Collaborate with leadership to align Direct Mail investments with broader business and marketing objectives.

Requirements

• 7+ years of experience in Direct Mail, Lifecycle Marketing, CRM, Performance Marketing, or related marketing roles.
• Deep understanding of Direct Mail planning, audience targeting, segmentation, and campaign execution.
• Hands-on experience working with audience data platforms.
• Experience building and pulling audience selections from third-party and first-party data sources.
• Strong analytical skills with experience interpreting performance data and making optimization recommendations.
• Experience managing external agencies, printers, data providers, and marketing vendors.
• Proven ability to lead complex projects across multiple stakeholders.

Preferred

• Experience integrating Direct Mail with digital media channels including Paid Social, Programmatic Display, CTV, Search, or Email.
• Experience with identity resolution, audience onboarding, household targeting, and customer data strategies.
• Familiarity with Marketing Mix Modeling, incrementality testing, and attribution methodologies.
• Experience in subscription, home services, insurance, retail, telecommunications, or direct-to-consumer businesses.
• Experience managing annual budgets of $10M+.

Benefits

• Our approach to benefits is holistic, and includes health, wellbeing and financial components including: insurance for medical/pharmacy, dental, vision, life, and disability, weight loss and smoking cessation programs, matching 401(k) and ability to participate in our employee stock purchase plan.