Sr. Digital Product Manager - MarTech (remote)

Kansas City, MO (Remote)

$130K/yr – $145K/yrSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Own and evolve Hallmark’s Martech platform and CDP, aligning product roadmaps with marketing goals and governance.

  • Define the MarTech product vision, roadmap, and deliver high‑value features with agile teams.
  • 5+ years in digital product, with 3+ years in PM/PO and MarTech experience (Salesforce Marketing Cloud or CDP).
  • Lead consolidation and optimization of CRM, CDP, ESP, and marketing automation toolchain.

Job Description

Responsibilities

  • Define and own the MarTech product vision and roadmap, ensuring alignment with business priorities and strategy
  • Prioritize features and functionality; create epics and user stories; and partner with agile delivery teams to deliver high‑quality, high‑value solutions
  • Collaborate cross‑functionally to translate business use cases into scalable MarTech capabilities
  • Drive alignment and provide clear progress, risk, and status updates to leadership and stakeholder teams
  • Use data to define KPIs, build business cases, and measure product performance and impact
  • Identify opportunities to improve or redesign processes, tools, and policies to increase efficiency and effectiveness
  • Partner with Marketing, Insights & Analytics, Product, and Technology teams to enhance personalization and consumer engagement
  • Lead the consolidation, optimization, and ongoing evolution of core MarTech tools, including CRM, CDP, ESP, and marketing automation platforms
  • Enable and enhance Customer Data Platform (CDP) capabilities, including unified consumer profiles, consent and preferences management, audience segmentation, and activation integrations
  • Ensure strong data governance and compliance with privacy regulations (e.g., GDPR, CCPA) while maximizing responsible data use

Requirements

  • Bachelor’s Degree or 4 years professional work experience
  • At least 5 years of experience in digital product development environment with a minimum of 3 years in an associate product manager, product owner or product manager role
  • At least 3 years of experience working within the MarTech landscape, including platforms such as Salesforce Marketing Cloud and Customer Data Platforms (e.g., Adobe Experience Platform)
  • Experience with agile development methodology
  • Experience using storytelling to influence and align cross‑functional stakeholders at all organizational levels

Preferred

  • Demonstrated experience leading technically complex products with multiple stakeholders with competing priorities
  • Proven background in collaboration and creative problem solving to deliver upon business objectives
  • Experience using data to define business value, define priority, and manage trade-offs against competing priorities
  • Experience managing direct reports
  • Well versed in understand data from Adobe or Google Analytics and using data to drive decisioning

Benefits

  • Hallmark offers a competitive benefits package, including medical, dental and vision plans, paid time off, 401K with company match, and profit-sharing.
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Hallmark Cards

3.6 Glassdoor

Hallmark believes if you care enough you can change the world as we work to help create a more emotionally connected world in every life, every day. Founded in 1910 by a teenage entrepreneur with two shoe boxes of postcards under his arm, Hallmark today is still family owned and privately held. Headquartered in Kansas City, Missouri, and employing more than 20,000 worldwide, the company operates a diversified portfolio of businesses. The Hallmark Global business designs and sells greeting cards, gifts, ornaments and gift packaging in more than 30 languages with distribution in nearly 100 countries and 100,000 rooftops worldwide, including a network of company-owned and independently-owned Hallmark Gold Crown stores in five countries. Crayola® offers a wide range of art materials and creative play toys designed to spark children’s creativity around the globe. Hallmark Media operates three cable networks – Hallmark Channel; Hallmark Movies & Mysteries; and Hallmark Drama – as well as Hallmark Movies Now, a subscription video on-demand streaming service. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark’s headquarters. For more information, visit Hallmark.com. Connect on Instagram, TikTok, Facebook, Pinterest, YouTube, LinkedIn and Twitter. Thank you for visiting Hallmark’s LinkedIn page. We welcome your comments & feedback. If we see behavior or comments that are threatening to Hallmark or individuals, in accordance with LinkedIn’s Professional Community Policies (https://www.linkedin.com/help/linkedin/answer/89880?trk=microsites-frontend_legal_user-agreement&lang=en) we will delete comments. We will not tolerate material that may be abusive, discriminatory, profane, hurtful, harassing or defamatory toward a person, entity, belief or symbol. We also retain the right to remove comments that are off topic or that contain links.

Founded in 1910
Kansas City, Missouri, USA
17K employees (4,662 in marketing)
66% recommend to a friend
74% CEO approval

Traffic Signals

Monthly Visitors
3.3M
Monthly Google Ads Budget
$120.1K
Traffic Source Mix
Search
30.1%
Direct
61.8%
Referral
5.3%
Social
2.1%
Paid
0.5%

Headcount Trend

Current headcount: ~17.3K

Marketing Team

Marketing Team Size
3,700 (21% of company)
Marketing Roles Posted (Last 30 Days)
1

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