Sr. Digital Marketing Specialist

Denver, CO (On-site)

$65K/yr – $70K/yrSenior LevelFull time

Posted 3 months ago

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Job Summary

Drive end-to-end SEO/AEO strategy for a growing platform, focusing on technical, content, and UX improvements.

  • Own SEO/AEO roadmap and execution across technical, on-page, and content
  • Must-have: experience turning data from GA4, Search Console, and SEO tools into actionable optimizations
  • Standout: leveraging AI to ideate, test, and scale content and optimization efforts

Job Description

Responsibilities

  • Own SEO/AEO strategy execution across technical, on-page, and content efforts
  • Optimize content for modern search, including AI-driven results and AEO
  • Conduct keyword/search query research, competitive analysis, and identify growth opportunities
  • Analyze performance via GA4, Search Console, SEO/AEO platforms, and heatmap tools, then act on insights
  • Build and manage website content in our CMS with a focus on UX and conversion
  • Partner with stakeholders to improve site structure, content quality, and performance
  • Use AI tools to ideate, test, and scale content and optimization efforts
  • Stay current on search trends, algorithm updates, and AI advancements
Vertafore logo

Vertafore

We believe insurance is about relationships. And technology should only make them stronger.We exist to empower independent agents, carriers, and MGAs. To drive their success. Because their success is our success. And their ambitions for tomorrow are our goals for today.Since our inception, we’ve been the technology backbone of the insurance industry. We began punching cards for independent agents over 50 years ago and turned this passion for technology into a relentless pursuit. Born of human-centric purpose, we empower our customers with the technology to garner trust.Built to adapt, we equip the insurance channel for the future—transforming business and relationships along the way. Where others see opposition, we see opportunity. To look ahead. To modernize. To prepare our customers for what’s next—because we’re always thinking about it. Always innovating. Always building. Always creating.Quite simply...we love insurance. Because behind every policy—is a person. And we’re obsessed with powering the spirit of our industry.Vertafore. Powering your possible.

Founded in 1969
Denver, Colorado, USA
3K employees

Traffic Signals

Monthly Visitors
827.4K
Monthly Google Ads Budget
$33.8K
Traffic Source Mix
Search
8.2%
Direct
43.7%
Referral
6.5%
Social
0.1%
Paid
0.2%

Headcount Trend

Current headcount: ~3K

Funding

Last Raise
Private Equity, 26 years ago

Funding History

  • Dec 1999
    Private Equity

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