Sr Digital Marketing Manager at Club Car Wash | Columbia, MO

Club Car Wash

Sr Digital Marketing Manager

Columbia, MO (Unknown)

Salary Not AvailableSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive digital marketing across paid and owned channels for Club Car Wash, overseeing agency partners and cross-functional execution to grow store traffic.

Must-have: 5+ years in digital marketing with hands-on CRM/automation
Standout: Experience leading agency partnerships and budget oversight

Job Description

Responsibilities

Execute and optimize digital marketing campaigns across paid and owned channels in support of company growth objectives
Own the day-to-day management and performance oversight of digital agency partners, including budget pacing, execution quality, and optimization recommendations
Provide budget oversight for digital agency spend, ensuring investments align with priorities, timelines, and performance expectations
Develop and maintain a digital marketing roadmap with quarterly and annual planning aligned to broader marketing and business goals
Manage and develop the Digital Marketing Coordinator, setting priorities, reviewing work, and supporting professional growth
Collaborate cross-functionally with Creative, IT, Operations, and external partners to ensure campaigns are launched accurately and on schedule
Monitor performance using tools such as GA4, CRM platforms, and internal dashboards; translate insights into actionable optimizations
Lead ongoing testing initiatives across creative, messaging, audiences, and funnel touchpoints to improve efficiency and results
Support planning, execution, and reporting of Email and SMS campaigns tied to acquisition and lifecycle marketing
Stay current on platform updates, industry trends, and competitive activity to inform recommendations and improvements

Requirements

Bachelor’s degree in Marketing, Business, or a related field
5+ years of progressive digital marketing experience
Experience managing or mentoring junior team members preferred
Hands-on experience with CRM and marketing automation platforms
Strong understanding of A/B testing, conversion rate optimization, and funnel performance measurement
Proficiency across paid search, paid social, email, SMS, and digital reporting
Google Ads, Meta, or HubSpot certifications

Benefits

Career advancement opportunities – A job that grows with you, we promote our great team members
On-site & continual training and development
Paid Time Off beginning from the day you start
Comprehensive benefits package including medical, dental and vision, and pet insurance
Plan for your future with 401K contribution options
Newly renovated gym and locker rooms

Club Car Wash

Club Car Wash was founded as Tiger Express Wash in 2006 in Columbia, Missouri, and is now the fastest growing tunnel car wash in the country. Since then, we have opened 230+ locations and are still expanding throughout Arkansas, Colorado, Illinois, Iowa, Kansas, Minnesota, Mississippi, Missouri, Nebraska, Oklahoma, Tennessee, Texas, and Wisconsin. With premium quality, service, and community, our mission is to deliver excellence both in and outside the wash tunnel. Visit our careers site at www.clubcarwash.com/careers & join the Club today!

Founded in 2006

Columbia, Missouri, USA

983 employees (11 in marketing)

clubcarwash.com