Responsibilities

• Develop an email optimization strategy that includes setting up automated nurture workflows by product, industry, and/or intent signal
• Support content and product marketing managers with email campaigns by designing and executing outbound campaigns
• Assist in the coordination and implementation of account-based marketing (ABM) and targeted audience marketing. This includes working with marketing managers to create, edit, and optimize digital marketing content.
• Collaborate on website redesign project from kickoff to launch
• Build, edit, and optimize web pages using CMS/page-builder tools (e.g. Webflow)
• Manage tagging, attribution, and tracking implementation to ensure clean data, and HubSpot integrations and automation lead playbooks
• Manage day-to-day website updates
• Apply SEO/AEO best practices, keyword optimization, and user-focused formatting across digital content.
• Develop a social media strategy, including paid and organic, that generates leads and drives awareness and engagement for Wavelynx and the LEAF Community.
• Manage the execution and reporting of the social media content calendar

Requirements

• Bachelor’s degree in marketing or a related field required, or equivalent paid experience
• 3-5 years plus experience in digital marketing, growth marketing and web optimization, marketing communications, content marketing, email marketing, or other related roles
• Hands-on experience in paid digital marketing with a focus on paid social (LinkedIn) - 3- 6 years
• Intermediate graphic design skills (Adobe Creative Suite, Canva, Figma, or similar)
• Proficient in Webflow
• Experience with marketing analytics tools and a data-driven mindset
• Strong verbal and written communication skills and comfortable presenting concepts and deliverables to internal stakeholders.
• Strong project management and organizational skills, with the ability to manage multiple projects, timelines, workflows, and deadlines.
• Passion for the digital marketing industry and its best practices, staying ahead of trends and technologies, especially around AI tools to improve content creation, analytics, and campaign efficiency
• Experience working in a fast-paced, collaborative, or lean-team environment where adaptability and self-direction are required

Preferred

• Experience with additional paid media platforms such as YouTube, Meta, Reddit, and Google Ads
• Certification with GA4 or other relevant platforms
• Background in the security industry

Benefits

• Medical, dental, and vision options, including an HSA-eligible healthcare plan.
• 401(k) and Roth retirement options with a company match of 6% (immediately vested)
• Paid time off includes up to 3 weeks of vacation and sick leave.
• Opportunities for career growth and advancement