Sr. Digital Marketing Coordinator

Omaha, NE (On-site)

$65K/yr – $70K/yrSenior Level2+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the digital franchise footprint by shaping profiles, CMS, and content across franchises to drive local growth.

  • franchise-focused digital presence: Google Business Profiles, microsites, and social channels.
  • content and SEO engine: publish pages, blogs, and landing pages while keeping brand standards and user experience in focus.
  • measurement and optimization: analyze site performance, report on behavior, and surface opportunities for improvement.

Job Description

Responsibilities
  • Oversee the creation and setup of Google Business Profiles, social media platforms, and microsites for new franchise owners.
  • Partner with franchise owners to provide marketing guidance, digital resources, and campaigns that strengthen their local presence.
  • Manage and maintain websites across all brands, ensuring content is current, accurate, and aligned with brand standards.
  • Develop and publish website content, blogs, and landing pages that enhance the user experience and support SEO objectives.
  • Partner with external agencies to prioritize and implement microsite enhancements.
  • Manage Google Business Profiles and provide guidance on online reputation and review management.
  • Create email campaigns, videos, digital advertising, and other marketing assets for franchise owners and Home Office initiatives.
  • Analyze website performance and digital marketing data to identify trends, measure results, and recommend opportunities for improvement.
  • Develop reports and dashboards that communicate online performance, user behavior, and other key digital marketing metrics.
  • Stay current on digital marketing trends, SEO best practices, and emerging technologies, recommending new ideas that strengthen our digital presence.
Requirements
  • Bachelor’s Degree in Marketing, Digital Marketing, Business or related field, or equivalent practical experience
  • 2-5 years of experience in related field
  • Proficient in Microsoft Office products, Adobe products and other relevant computer applications
  • Proven experience managing and optimizing digital campaigns across channels such as email, social media, and websites
  • Hands-on-experience with website content management systems (CMS), analytical tools, and SEO best practices
  • Strong communication and relationship-building skills, with the ability to effectively support and educate franchise owners
  • Ability to establish collaborative working relationships with management, colleagues, franchise owners and their staff
  • Strong attention to detail and commitment to brand consistency and quality
  • Comfortable working in a fast-paced, growth-oriented environment
  • Must be able to pass a background check including Motor Vehicle Report
  • Must be able to complete all physical requirements of the job with or without reasonable accommodation
Benefits
  • Competitive base pay, quarterly bonus plan, and long-term incentive plan
  • Medical, dental, vision, FSA/HSA options, and employee assistance program covering employee and eligible dependents
  • 100% company paid life insurance, short-term disability, and long-term disability
  • 401k
  • Paid time off and holidays
  • Career development assistance
  • Tuition assistance through Bellevue University
  • Special recognition for employee birthdays and anniversaries
  • Company-hosted celebrations

Headcount Trend

Current headcount: ~6

Marketing Team

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