Demand Generation Specialist
Eve
USA (Remote)
$95K/yr - $110K/yrIn-houseFull-timeMid level2+ years exp.
4 hrs ago
Sr. Demand Generation Manager
San Francisco, CA (Hybrid)
$132K/yr – $175K/yrSenior Level3+ years expFull time
Posted 6 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own enterprise demand generation that ties every campaign to real pipeline impact for the sales team, with a focus on multi-channel programs and AI-driven ops.
- Enterprise pipeline ownership: Own enterprise pipeline generation as the primary measure of success and ensure every decision accelerates deals.
- Integrated campaign execution: Build omnichannel programs across paid, email, events, ABM, outbound, and web for enterprise buyers and funnel movement.
- Sales partnership: Turn field and deal feedback into sharper strategy and messaging through deep sales relationships.
Job Description
- Enterprise pipeline ownership: Own enterprise pipeline generation as the primary measure of success. Every campaign, decision, and optimization should connect back to building and accelerating pipeline for the sales team.
- Integrated campaign execution: Build and execute omnichannel demand generation campaigns across paid media, email, events, ABM, outbound, and web. You will design programs that support enterprise buyers and move accounts through the funnel.
- Sales partnership: Develop deep relationships with enterprise AEs, front-line sales managers, and field marketing partners. You will mine call recordings, deal data, and field feedback to surface insights that sharpen campaign strategy and messaging.
- Signal-to-strategy leadership: When sales surfaces a competitive problem, persona trend, or messaging gap, you will bring that signal to the broader organization with a point of view and a plan. You will help translate field learning into stronger campaigns and clearer positioning.
- Enterprise segment expertise: Become the internal expert on the enterprise segment. You will teach leadership what is working on the ground floor and use those insights to inform strategy.
- AI-enabled campaign operations: Use AI to build and automate campaign workflows, including account enrichment, intent-based triggers, and personalized outreach sequences. You will connect tools like Clay, 6sense, and Marketo without relying on engineering resources.
- Performance reporting: Own performance reporting for your segment, including pipeline contribution, program ROI, and funnel conversion rates. You will communicate results clearly to sales, marketing leadership, and cross-functional partners.
- Funnel optimization: Identify gaps in the funnel and build creative programs to close them. This may include competitive displacement campaigns and partner co-marketing opportunities.
- Playbook evolution: Actively evolve the enterprise demand generation playbook. You will stay ahead of changes in the enterprise motion and adjust programs based on performance, market signals, and sales feedback.
Pendo
Pendo is an award winning brand and creative agency known for how we think. Through process-driven engagement, we bridge strategic and conceptual thinking, pushing the limits of what brands can be.Since 2015, we've been collaborating with a range of businesses and organizations including retail brands, consumer packaged goods, technology brands, associations, non-profits, and B2B.
Traffic Signals
Monthly Visitors
3K
Traffic Source Mix
Search
30%
Direct
54.2%
Referral
7.6%
Social
6.8%
Paid
1.2%
Headcount Trend
Current headcount: ~5
Marketing Team
Marketing Team Size
1 (20% of company)
Marketing Roles Posted (Last 30 Days)
4
