Responsibilities

• Translate GTM strategy and product priorities into integrated, full-funnel demand programs — digital, nurture, ABM, events, content syndication, and partner co-marketing — that generate qualified pipeline for Data Cloud.
• Build and manage persona- and use-case-based integrated programs targeting CIO, CAO, IT etc.
• Own day-to-day program execution: manage timelines, coordinate with agencies and internal teams, QA assets, and keep programs on track.
• Apply a strong understanding of how CIO and senior IT buyers evaluate, purchase, and adopt data and AI platforms to shape messaging, content, and campaign strategy.
• Partner with Product Marketing to ensure campaign materials resonate with IT decision makers and reflect current market dynamics.
• Collaborate with Sales teams on CIO-targeted plays and outreach.
• Execute co-marketing programs with Workday's key technology and SI partners for Data Cloud, including joint campaigns, field activations, and co-branded content.
• Serve as the day-to-day marketing liaison with partner GTM teams, coordinating on messaging, timing, and shared pipeline goals.
• Work with the Partner Marketing and Alliances teams to ensure partner programs are activated effectively and tracked against pipeline targets.
• Own reporting and analysis for Data Cloud marketing programs, including partner-sourced and influenced pipeline.

Requirements

• 5–7 years of B2B marketing experience, with a focus on demand generation, integrated campaigns, and/or field/regional marketing for enterprise technology.
• Demonstrated experience marketing directly to CIO, CTO, or senior IT decision makers, owning messaging, campaigns, or content for this audience.
• Proven hands-on co-marketing experience with technology or SI partners, including building joint campaigns, field programs, or co-branded content.
• Experience working with or marketing data platforms, analytics, and/or AI/ML products (or adjacent cloud/enterprise technologies).
• Strong written and verbal communication skills, with the ability to simplify technical topics (data, AI, architecture) for business and executive audiences.
• Highly organized with strong attention to detail and the ability to manage multiple programs simultaneously in a fast-paced environment.

Benefits

• In addition, Workday will never ask candidates to pay a recruiting fee, or pay for consulting or coaching services, in order to apply for a job at Workday.
• Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!
• At Workday, we value our candidates’ privacy and data security. Workday will never ask candidates to apply to jobs through websites that are not Workday Careers.
• Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.
• Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.