Responsibilities

• Partner with Lifecycle Marketing to define KPIs and operational frameworks across onboarding, engagement, retention, and reactivation programs
• Design, analyze, and interpret A/B tests to optimize targeting, messaging, timing, etc.
• Build and maintain dashboards that provide clear visibility into lifecycle performance, funnel progression, and LTV impact
• Develop deep dives into causation, attribution, and incremental lift to understand not just what worked — but why
• Collaborate with Data Engineering to create new data as needed and to improve data quality over time, to create new audience definitions, and campaign attribution logic
• Identify opportunities to improve marketing efficiency by measuring marginal benefit vs. marginal cost across lifecycle initiatives
• Translate complex analyses into clear, actionable insights and recommendations for marketing and cross-functional leadership

Requirements

• 4+ years of experience in Lifecycle Marketing Analytics. Experience in FinTech preferred
• Hands-on experience analyzing lifecycle programs across email, push, in-app, SMS, and paid retargeting channels
• Strong experience designing and evaluating A/B tests and holdouts
• Advanced SQL skills and experience working with large datasets
• Experience building dashboards (e.g., Looker, Tableau, or similar BI tools) that drive stakeholder decision-making
• A strong understanding of attribution concepts and the challenges of creating a unified customer journey view across web and app
• The ability to communicate complex findings clearly to both technical and non-technical partners and influence decisions with data

Preferred

• Experience with Looker, Tableau, or similar BI tools

Benefits

• Our in-office work policy is designed to keep you connected - with four days a week in the office and Fridays from home for those near one of our offices, plus team and company-wide events depending on location.
• In-office perks including backup child, elder, and/or pet care, plus a subsidized commuter benefit to support your regular commute
• Competitive salary based on experience
• 401k match plus great medical, dental, vision, life, and disability benefits
• Generous vacation policy and company-wide Chime Days, bonus company-wide paid days off
• 1% of your time off to support local community organizations of your choice
• Annual wellness stipend to use towards eligible wellness related expenses
• Up to 24 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents
• Access to Maven, a family planning tool, with $15k lifetime reimbursement for egg freezing, fertility treatments, adoption, and more.
• In-person and virtual events to connect with your fellow Chimers—think cooking classes, guided meditations, music festivals, mixology classes, paint nights, etc., and delicious snack boxes, too!