Sr. Copywriter

New York, USA (On-site)

$90K/yr – $120K/yrSenior Level3+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the messaging engine for B2B tech campaigns, translating complex martech concepts into engaging copy that drives conversions across digital ads, events, and sales collateral.

  • Own content across campaigns, assets, and ad creatives to meet objective-driven briefs.
  • Collaborate with Designers, Growth, and Brand to ensure cohesive, high-performance messaging and brand voice.

Job Description

Responsibilities

  • Write clear, compelling, and conversion-focused copy for digital marketing campaigns, sales collateral, and ad creatives.
  • Ask the right questions to ensure your assignments are on-point with the appropriate objectives that serve the aspirations of the company.
  • Ideate on everything from Event Themes to Brand Campaigns .
  • Translate complex martech concepts into digestible, engaging messaging that resonates with our target audiences.
  • Partner with Designers, Growth Marketers, and Brand Strategists to develop cohesive campaigns.
  • Optimize copy for performance, leveraging A/B testing and analytics to refine messaging strategies.
  • Contribute to brand voice development, ensuring consistency across all touchpoints.
  • Stay ahead of industry trends and competitor messaging to keep our content fresh and impactful.

Requirements

  • 3-6 years of experience in traditional advertising/marketing copywriting ,within SaaS, B2B tech, or martech industries. * Not mandatory, but helpful!
  • Equally helpful would be a traditional Ad Copywriter with Agency Experience
  • Strong [advertising] portfolio showcasing a range of marketing copy, from short-form ads to long-form thought leadership.
  • Ability to distill technical concepts into interesting, audience-friendly copy.
  • Experience with SEO, CRO, and performance marketing tactics is not mandatory, but a nice-to-have.
  • Unparalleled attention to detail , other-worldly creativity, and a self-starter mentality so that you can take direction and run with it.

Preferred

  • Agency experience in traditional Ad Copywriting
  • Familiarity with SEO, CRO and performance marketing (nice-to-have)
  • Experience writing for SaaS/B2B tech or martech (nice-to-have)

Benefits

  • Unlimited PTO
  • Excellent medical, dental, and vision coverage
  • Employee Equity
  • Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!
Zeta Global logo

Zeta Global

3.5 Glassdoor

At Zeta Global (NYSE: ZETA), we help enterprise brands and agencies Achieve the ImpossibleTM by transforming marketing challenges into measurable success. With the power of advanced AI and real-time proprietary data, we empower CMOs and marketers to turn ambitious goals into remarkable results and business growth. Our Zeta Marketing Platform (ZMP) redefines what’s possible in marketing. By unifying Identity, Intelligence and omnichannel Activation in a single platform, Zeta empowers marketers to deliver personalized experiences at scale and create more efficiencies to increase value. At Zeta, our culture fuels our success. We believe in pushing the boundaries of innovation, collaboration, and drive toward success. With over 2,000 global employees, we’ve built a team that is customer-centric, thrives on solving challenges, and supports one another so everyone can excel. Founded in 2007 by David A. Steinberg and John Sculley (former Apple CEO & Pepsi President), Zeta Global is headquartered in New York City. Learn how we help brands Achieve the Impossible at www.zetaglobal.com.

Founded in 2007
New York, New York, USA
2.4K employees (304 in marketing)
63% recommend to a friend
74% CEO approval

Traffic Signals

Monthly Visitors
210.3K
Monthly Google Ads Budget
$14.1K
Traffic Source Mix
Search
36.4%
Direct
49%
Referral
7.4%
Social
6.2%
Paid
0.9%

Headcount Trend

Current headcount: ~2.4K

Marketing Team

Marketing Team Size
248 (10% of company)
Median Career Experience
15 years
Median Tenure
3.6 years
Marketing Roles Posted (Last 30 Days)
5

Funding

Total Funding
$1.5B
Last Raise
$105.3M
Post IPO Equity, 2 years ago

Funding History

  • Sep 2024
    Post IPO Secondary • $105.3M
  • Sep 2024
    Post IPO Equity • $204.9M
  • Sep 2024
    Post IPO Debt • $550M

Recent News