Responsibilities

• Develop and execute overarching content strategies aligned with AWS goals and target audiences
• Conduct thorough audience and content audits to inform strategy
• Create and manage content calendars and information architecture
• Oversee content creation across various formats (blogs, infographics, videos, etc.)
• Optimize content for SEO and multi-platform distribution
• Analyze performance metrics and recommend improvements
• Collaborate with cross-functional teams (design, peer marketing teams, subject matter experts, etc) to drive alignment across execution touchpoints.
• Ensure brand and messaging consistency across all content
• Determine optimal content formats based on persona to drive engagement, lead generation, and brand loyalty
• Own the end-to-end content calendar from ideation to publication
• Guide content creators and designers in producing various content formats
• Identify trends, content gaps, and audience preferences
• Collaborate with data and analytics teams to develop and study KPIs
• Work with peer teams to ensure SEO optimization and user-friendly formats
• Stay updated on industry trends and algorithm changes affecting content marketing
• Manage relationships with internal and external subject matter experts and influencers
• Elevate AWS's content strategy to strengthen brand voice, and a consistent narrative across the customer journey to improve audience engagement
• Ensure seamless execution of strategic direction across all content pieces
• Contribute to measurable results in terms of influencing lead generation, solution adoption, and customer loyalty
• Establish AWS as a thought leader through compelling, high-quality content

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience driving direction and alignment with cross-functional teams

Preferred

• Experience communicating results to stakeholders
• Experience managing content development, and campaigns
• Experience guiding creative input, development and execution from concept to completion

Benefits

• learn more about our benefits at https://amazon.jobs/en/benefits